W+K NY & Jordan Brand Pay RE2PECT to NY Yankees' Derek Jeter
Jordan Brand and Wieden+Kennedy New York have teamed up to honour New York Yankees legend Derek Jeter.
The 90-second commercial features some of his biggest fans and even his rivals - we particularly enjoyed the blurred faces of arch rival New York Mets players - tipping their caps to pay homage to a man who changed the game of baseball forever. 'No matter what hat you wear, tip it to The Captain.'
Just like Michael Jordan, Jeter is one of those rare athletes whose greatness trumps his hate-ness. In his last year playing, here is a chance for everyone to pay #RE2PECT to Derek Jeter.
Follow the conversation online using #RE2PECT.
Credits
CLIENT: Jordan Brand
PROJECT NAME : RE2PECT
SYNOPSIS OF SPOT : RE2PECT :90 / :60 LIFT
FORMAT NTSC
CLIENT CONTACT : Desmond Marzette
LAUNCH DATE : July 14, 2014
DURATION OF CAMPAIGN : 7/15 – 8/3
W+K NEW YORK
Executive Creative Directors: David Kolbusz, Susan Hoffman, Mark Fitzloff
Creative Directors: Gary Van Dzura, Jimm Lasser
Copywriter: Eric Helin
Art Director: Erwin Federizo
Head of Content Production: Nick Setounski
Sr. Producer: Jesse Brihn
Asst. Producer: Kristen Johnson
Account Team: Jerico Cabaysa, Price Manford, Cory McCollum
Business Affairs: Adam Caviezel
Production Company: Arts & Sciences
Director: Matt Aselton
Executive Producers: Mal Ward, Marc Marrie
Line Producer: Zoe Odlum
Director of Photography: Robert Richardson
Editorial Company: Rock Paper Scissors
Editor: Biff Butler
Post Producer: Melanie Gagliano
Post Executive Producer: Eve Kornblum
VFX Company: The Mill
VFX Lead Flame: Richard Lyons
VFX Supervisors: Antoine Douadi
VFX Executive Producer: Verity Grantham
Producer: Jeremy Moore
Telecine Company: Company 3
Colorist: Tom Poole
Mix Company: Heard City
Mixer: Philip Loeb
Producer: Sasha Awn
Sound Designer: Brian Emrich
Music Composer: Andrew Huckvale
CELEBRITY TALENT
Derek Jeter
AJ Pierzynski
Jon Lester
Rob Thomson
Spike Lee
Rudy Giuliani
Carmelo Anthony
Billy Crystal
Tiger Woods
Eric Koston
Action Bronson
Maya Moore
Phil Jackson
Jeanne Buss
Jay-Z
Mariano Rivera
Andy Pettitte
Joe Torre
Tino Martinez
Jorge Posada
Michael Jordan
