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W+K NY & Jordan Brand Pay RE2PECT to NY Yankees' Derek Jeter

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Michael Jordan, Jay-Z, Tiger Woods and more star is touching spot for the baseball legend

W+K NY & Jordan Brand Pay RE2PECT to NY Yankees' Derek Jeter

Jordan Brand and Wieden+Kennedy New York have teamed up to honour New York Yankees legend Derek Jeter. 

The 90-second commercial features some of his biggest fans and even his rivals - we particularly enjoyed the blurred faces of arch rival New York Mets players - tipping their caps to pay homage to a man who changed the game of baseball forever. 'No matter what hat you wear, tip it to The Captain.'

Just like Michael Jordan, Jeter is one of those rare athletes whose greatness trumps his hate-ness.  In his last year playing, here is a chance for everyone to pay #RE2PECT to Derek Jeter.

Follow the conversation online using #RE2PECT.


Credits


CLIENT:  Jordan Brand

PROJECT NAME : RE2PECT

SYNOPSIS OF SPOT : RE2PECT :90 / :60 LIFT


FORMAT NTSC

CLIENT CONTACT : Desmond Marzette

LAUNCH DATE : July 14, 2014

DURATION OF CAMPAIGN : 7/15 – 8/3


W+K NEW YORK

Executive Creative Directors: David Kolbusz, Susan Hoffman, Mark Fitzloff

Creative Directors: Gary Van Dzura, Jimm Lasser

Copywriter: Eric Helin

Art Director: Erwin Federizo

Head of Content Production: Nick Setounski

Sr. Producer: Jesse Brihn

Asst. Producer: Kristen Johnson

Account Team: Jerico Cabaysa, Price Manford, Cory McCollum

Business Affairs: Adam Caviezel


Production Company: Arts & Sciences

Director: Matt Aselton

Executive Producers: Mal Ward, Marc Marrie

Line Producer: Zoe Odlum

Director of Photography: Robert Richardson


Editorial Company: Rock Paper Scissors

Editor: Biff Butler

Post Producer: Melanie Gagliano

Post Executive Producer: Eve Kornblum


VFX Company: The Mill

VFX Lead Flame: Richard Lyons

VFX Supervisors: Antoine Douadi

VFX Executive Producer: Verity Grantham

Producer: Jeremy Moore


Telecine Company: Company 3

Colorist: Tom Poole


Mix Company: Heard City

Mixer: Philip Loeb

Producer: Sasha Awn


Sound Designer: Brian Emrich

Music Composer: Andrew Huckvale


CELEBRITY TALENT

Derek Jeter

AJ Pierzynski

Jon Lester

Rob Thomson

Spike Lee

Rudy Giuliani

Carmelo Anthony 

Billy Crystal

Tiger Woods

Eric Koston

Action Bronson

Maya Moore

Phil Jackson 

Jeanne Buss

Jay-Z

Mariano Rivera

Andy Pettitte

Joe Torre

Tino Martinez

Jorge Posada

Michael Jordan


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Genres: People, Scenic

Categories: Clothing and Fashion, Sportswear

lbbonline.com, Mon, 14 Jul 2014 14:13:20 GMT