While New York City invented the 'Summer Friday,' only 8% of workers actually take advantage of it, and, sadly, one in 10 workers use the extra time to catch up on more work. This summer, Delta and W+K New York are doing something about it with a unique 'Summer Fridays' consumer promo that rewards the city that is constantly on the go.
Starting today, Delta is instituting 'Go Fridays.' Each week throughout the summer, Delta will find overworked New Yorkers wherever they are and award them with plane tickets, Mets and Yankees tickets, The New York Spectacular at Radio City tickets, and even more incentives to send an 'out of office' auto-reply on Friday.
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Creative Agency: W+K New York