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W+K NY & Delta Champion the Co-pilots of Childhood This Father's Day

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The Mercadantes direct a heartwarming new spot celebrating the pilots on the ground

W+K NY & Delta Champion the Co-pilots of Childhood This Father's Day

Delta Air Lines & W+K New York have launched a new social video to celebrate Father's Day. 'Airplane' – launching on DeltaFathersDay.com​ ​and Delta’s social channels – draws parallels between the role of a pilot in guiding the plane and its precious cargo to the role of a father as a pilot in a child’s life by providing safety, guidance, comfort and care.

Fathers, as the co-pilots of childhood, guide us where we need to go as we grow up. The Father’s Day film seeks to redefine fathers as 'pilots on the ground' via a simple and instantly recognizable childhood game – airplane.

The spot was shot by the Mercadantes; a husband and wife director/producer team known for the stunning humanity of their films. Adding to the authenticity, all the father/child pairings were real families.


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Music

Producer: Sarah Fink

Song: Jon Hopkins 'Abandon Window '

Sound Mix: Noah Woodburn @ Joint

Offline

Edit Assistant: Stephen Nelson

Editor: John Resner @ Joint

Producer: Michelle Carman/Alex Thiesen

Post Production / VFX

Colourist: David Jahns

Production Company

Director: The Mercadantes

DOP: Daniel Mercadante

Executive Producer: Justin Pollock, Jackie Kelman Bisbee

Production Company: Park Pictures

Line Producer: Jed Hubbard

Creative Agency

Account Management: Liz Taylor, Meghan Mullen, Jasmina Almeda

Art Director: Jessica Shriftman

Business Affairs: Sara Jagielski, Keri Rommel, Sonia Bisono

Content Producer: (Assist) Christine Young

Copywriter: Ian Hart

Creative Agency: W+K New York

Executive Creative Director: David Kolbusz and Jaime Robinson

Head of Content Production: Nick Setounski

Producer: Luiza Naritomi

Strategist: Sam Matthews

Genres: People

Categories: Airlines, Travel

lbbonline.com, Fri, 19 Jun 2015 09:22:51 GMT