Delta Air Lines & W+K New York have launched a new social video to celebrate Father's Day. 'Airplane' – launching on DeltaFathersDay.com and Delta’s social channels – draws parallels between the role of a pilot in guiding the plane and its precious cargo to the role of a father as a pilot in a child’s life by providing safety, guidance, comfort and care.
Fathers, as the co-pilots of childhood, guide us where we need to go as we grow up. The Father’s Day film seeks to redefine fathers as 'pilots on the ground' via a simple and instantly recognizable childhood game – airplane.
The spot was shot by the Mercadantes; a husband and wife director/producer team known for the stunning humanity of their films. Adding to the authenticity, all the father/child pairings were real families.
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Producer: Sarah Fink
Song: Jon Hopkins 'Abandon Window '
Sound Mix: Noah Woodburn @ Joint
Edit Assistant: Stephen Nelson
Editor: John Resner @ Joint
Producer: Michelle Carman/Alex Thiesen
Colourist: David Jahns
Director: The Mercadantes
DOP: Daniel Mercadante
Executive Producer: Justin Pollock, Jackie Kelman Bisbee
Production Company: Park Pictures
Line Producer: Jed Hubbard
Account Management: Liz Taylor, Meghan Mullen, Jasmina Almeda
Art Director: Jessica Shriftman
Business Affairs: Sara Jagielski, Keri Rommel, Sonia Bisono
Content Producer: (Assist) Christine Young
Copywriter: Ian Hart
Creative Agency: W+K New York
Executive Creative Director: David Kolbusz and Jaime Robinson
Head of Content Production: Nick Setounski
Producer: Luiza Naritomi
Strategist: Sam Matthews
Categories: Airlines, Travellbbonline.com, Fri, 19 Jun 2015 09:22:51 GMT