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W+K London Takes TK Maxx Out of This World with Latest Spot

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Colonel Blimp's Tom Kingsley takes the TK Maxx proposition and puts it into orbit

W+K London Takes TK Maxx Out of This World with Latest Spot

From the joys of biker ballet to the benefits of face cream in space, the new Autumn/Winter campaign from TK Maxx reveals how the labels-for-less retailer’s combination of designer brands at outrageous prices can take shoppers even further into the world of Ridiculous possibilities.

The second fully-integrated campaign built upon the Ridiculous possibilities brand platform includes two eye-catching TVCs shot in stunning, cinematic style. 

The latest TVC takes the TK Maxx proposition and puts it into orbit. Set in a Space Odyssey style space station, it centres on a female astronaut applying make-up in zero gravity who explains that because she discovered so many amazing affordable, big branded beauty items instore, she was able to kit out the entire crew - which resulted in them asking her to join them on their mission. 


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Post Production / VFX

Colourist: Matthieu Toullet

Post Production Company: MPC

Producer: Dafydd Upsdell & Louise Unwin

VFX Supervisor: Jack Stone

Production Company

Director: Tom Kingsley

DOP: Simon Chaudoir

Executive Producer: Paul Weston

Production Company: Colonel Blimp

Line Producer: George Saunders

Music

Executive Producer: Rebecca Boswell

Music Production: Menlo Park

Sound Design: Aaron Reynolds @ Wave Studios

Offline

Edit Company: Cut+Run

Editor: Julian Tranquille

Creative Agency

Chief Strategy Officer: Paul Colman

Creative Agency: W+K London

Creatives: Paddy Treacy, Mark Shanley, Paddy Treacy, Mark Shanley, Pierre Jouffray, Kelly Satchell

Executive Creative Director: Tony Davidson & Iain Tait

Group Account Directors: Victoria Dundson

Planners: Alex Allcott

Producer: Amy Leach

TV Producer: Richard Adkins

Genres: Comedy, Visual VFX

Categories: Retail and Restaurants , Retail Stores

Wieden+Kennedy London, Fri, 09 Sep 2016 11:28:41 GMT