Peach
Hobby home page
Soundlounge
Electriclime gif
AdGreen
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

W+K London Re-Launches finest for Tesco

Creative 758 Add to collection

New campaign focuses on food's suppliers

W+K London Re-Launches finest for Tesco

 

Wieden+Kennedy London has launched a campaign for the re-launch of Tesco's premium food brand 'finest'. It's the biggest investment in the brand since it began 15 years ago. 


The campaign focuses on the unique suppliers behind a selection of products with two TV spots, one of which will air at the weekend, and a series of print executions (at bottom of page). 

 

 

Tesco UK Managing Director, Chris Bush, says: “finest is Tesco’s flagship food brand and our aim with today’s relaunch is simple – to be the best product on the market. It is already the fastest growing premium brand in the market, and we’ve reviewed every product in the range to be sure it’s fit to carry the finest* brand.

 

“We’re confident finest offers our customers the very best food in the market, at the accessible prices they expect from Tesco."


The finest brand is worth £1.4bn in sales a year and, according to Kantar Worldpanel data, is the fastest growing premium brand in the market. 

 

 

 


Credits


CLIENT: Tesco
PROJECT NAME: finest


TV


W+K LONDON
Creative Directors: Dan Norris & Ray Shaughnessy
Copywriter: Al Merry
Art Director: Ben Everitt
Producer: Samara Zagnoiev
Account Team: Alex Stolerman, James McHoull, Martin Jackson, Vicki Sales
Executive Creative Directors: Tony Davidson / Kim Papworth
Agency Executive Producer: Danielle Stewart


PRODUCTION
Production Company: Somesuch & Co
Director: Kim Gehrig
Executive Producer: Tim Nash
Line Producer: James Waters
Director of Photography: David Procter


EDITORIAL 
Editorial Company: Trim
Editor: Tom Lindsay (Haddock) / Leila Sarraf (Grissini)


VFX
VFX Company: MPC
Flame Artist: Mark Stannard (Haddock) / Cynthia (Grissini)
VFX Producer: Marianna Bruynseels & Anadi Peiris


MUSIC + SOUND DESIGN
Music+Sound Company: String & Tins
Sound Designer: Will Cohen (Haddock) / Mike Bamford (Grissini)
Producer: Sam Brock


MIX
Mix Company: Factory Studios
Mixer: Anthony Moore
Producer: Raluca Anastasiu


Print


W+K LONDON
Creative Directors: Dan Norris + Ray Shaughnessy
Copywriter: Sophie Bodoh
Art Director: Dagmar Hoogland
Producer: Stacie Kinchin
Account Team: James McHoull, Martin Jackson, Alex Stolerman
Executive Creative Directors: Tony Davidson / Kim Papworth
Agency Executive Producer: Danielle Stewart


PRODUCTION
Photographer: Tessa Traeger

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Wieden+Kennedy London, Wed, 16 Oct 2013 10:07:21 GMT