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W+K London is Cleaning the Cleaners in New Finish Campaign

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The comical campaign will be accompanied by OOH and digital assets

W+K London is Cleaning the Cleaners in New Finish Campaign

Rice pudding with fish soup. Broccoli smoothie with goat curry. Scrambled eggs with cat food. These are the sorts of combinations dishwashers deal with every single day. Breakfast dishes with dinner dishes, midnight snack dishes with lunch dishes – they all come together in one festering mess. 

‘Combinations’ is the latest campaign from Wieden+Kennedy London for Finish Dishwasher Cleaner, set to get people to consider the cleanliness of their own dishwasher. Building on the 2015 Dishwasher Cleaner work, the campaign for 2017 continues asking ‘Who cleans the cleaner?’, yet focuses instead on the uniquely gross combinations that end up being washed every single load. 

The campaign is led by a captivating film, directed by The Sacred Egg, along with seasonal cut-downs featuring topical dishes which will run throughout the year. Striking OOH and digital assets are also set to support the campaign. ‘Combinations’ is set to air in the UK this January before rolling out globally during the next few months. 

Carlos Alija and Laura Sampedro, creative directors at W+K London said “This is the latest in a string of campaigns for Finish since winning the business in 2014. It stays true to the unique dish-obsessed perspective and playful visual style - but brings the message home in a disgustingly beautiful way.”

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Post Production / VFX

Colourist: Richard Fearon

Post Production Company: The Moving Picture Company

Producer: Philip Whalley

Production Company

Director: The Sacred Egg

DOP: Ben Todd

Executive Producer: Matthew Fone

Producer: Jane Tredget

Production Company: Riff Raff

Production Designer: Kave Quinn


Composer: Alex Baranowski

Mix: Jon Clarke

Music Agency: SIREN

Producer: Sian Rogers, Rebecca Bell


Sound Design: Factory Studios


Edit Company: Big Chop

Editor: Sam Bould

Producer: Chloe Saunders

Creative Agency

Account Management: Nick Owen, Sophy Woltman, Olivia Amato-Pace

Creative Agency: Wieden+Kennedy London

Executive Creative Directors: Tony Davidson, Iain Tait

Head of Design: Karen Jane

Planner: Indiana Matine

Producer: Chloe Roseman

Creatives: Ben Polkinghorne, Scott Kelly

Genres: Visual VFX, People, Dialogue

Categories: Home, Cleaning Products

Wieden+Kennedy London, Wed, 15 Feb 2017 16:19:19 GMT