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W+K London and Finish Hilariously Highlight Our Hatred for Handwashing Dishes

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Editors' Choice: The musical-based 'I Love Doing Dishes' campaign is a multi-platform project with original lyrics and music created by W+K London

W+K London and Finish Hilariously Highlight Our Hatred for Handwashing Dishes
To recognise people’s hatred for washing up by hand, Wieden+Kennedy London has created the ironic musical 'I Love Doing Dishes!' for Finish’s latest global advertising campaign.

The campaign is led by a 75 second film, created in association with leading global dishwasher manufacturers, which will play out in a number of countries worldwide, including China, Brazil, South Africa and Turkey, where hand-washing is still the norm for the majority of people.

The multi-platform campaign holds a mirror up to the absurdity of washing dishes by hand, while the song lyrics, written by Wieden+Kennedy London, express the numerous niggles of this mundane and repetitive chore. The ad culminates with the inflation of a giant yellow rubber glove, the icon of hand washing, which finally bursts to a voiceover advising to "leave dishwashing to dishwashers". 

The iconic exploding rubber glove will be used across media channels including print, out-of-home and social, while radio edits of the song will be aired at the times of day when people are most likely to be hands deep in the sink. 

Carlos Alija and Laura Sampedro, Creative Directors at Wieden+Kennedy London, said: “It’s always challenging to tackle such diverse audiences across the world, but tapping into the universal shared misery of having to wash the dishes by hand opened up creative space relevant to all.”

The film was directed by Ian Pons Jewell via Friend, while the digital assets and CGI were produced by Time Based Arts. Lyrics and original music created by W+K London, final composition and recording by Warner Music.  
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Finish - I Love Doing Dishes 75s TVC
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Music

Composer: Pippa Cleary / W+K Lyrics

Mix: Simon Nathan, Joe Davison (Engineer)

Music Supervision: Tristan Wilson

Producer: Sam Brock & Matej Oreskovic

Publisher: W SONGS (WARNER MUSIC)

Sound Design: STRING & TINS

Sound Engineer: Will Cohen

Offline

Edit Assistant: Joanna Lewandowska

Edit Company: CUT & RUN LONDON

Editor: Ben Campbell

Producer: Ruth Minkley

Post Production / VFX

Colourist: Simone Grattarola Producer

Post Production Company: - TIME BASED ARTS

VFX: Stephen Grasso & James Allen

Production Company

Director: Ian Pons Jewell

DOP: Mauro Chiarello

Managing Director: Luke Jacobs (Executive Producer)

Producer: Rob Leonard

Production Company: FRIEND

Production Manager: Jess Wylie

Client

Advertiser: RECKITT BENCKISER

Brand: Finish

Brand Manager: Faisal Waheed, Neslihan Kama

Creative Agency

Agency Production: James Laughton

Creative Agency: Wieden + Kennedy London

Creatives: Bertie Scrase, Christen Brestrup (Senior)

Executive Creative Director: Tony Davidson, Iain Tait

Group Account Directors: Nick Owen

Planner: Indiana Matine

Producer: Rose Maisie Willoughby (Creative Producer)

Genres: Music performance, Comedy, People

Categories: Stationery, Home

Wieden+Kennedy London, Mon, 12 Jun 2017 08:49:46 GMT