W+K Introduce Southern Comfort Weather Guy

Southern Comfort and Wieden+Kennedy New York are pleased to introduce a new way to get your weather  – www.comfortableweatherguy.com. 

 

The site, the latest in the “Whatever’s Comfortable” campaign, which launched with this spot in August of 2012, features our speedo wearing, Southern Comfort drinking man, doing his thing in the rain, the snow, the wind and of course, the sun. The site is accessible via mobile and tablet, and is a unified experience across all platforms. Make the site your "go to" weather site on your desktop or add it to your homescreen on your iphone (it’s easy). Sign up for weather alerts and you can have your local weather delivered by this guy everyday. The site will pick up your location, so if it is snowing in your city, it is snowing on our guy. He’s comfortable in any environment. 

 

The "Whatever's Comfortable" campaign, much like the Southern Comfort brand, was created to celebrate and inspire the awesome attitude of people who are completely comfortable with themselves. www.comfortableweatherguy.com is another way to celebrate this attitude.