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W+K Introduce Southern Comfort Weather Guy

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Next instalment of 'Whatever's Comfortable' features speedo-wearer-turned meteorologist

W+K Introduce Southern Comfort Weather Guy

 

Southern Comfort and Wieden+Kennedy New York are pleased to introduce a new way to get your weather  – www.comfortableweatherguy.com
 
The site, the latest in the “Whatever’s Comfortable” campaign, which launched with this spot in August of 2012, features our speedo wearing, Southern Comfort drinking man, doing his thing in the rain, the snow, the wind and of course, the sun. The site is accessible via mobile and tablet, and is a unified experience across all platforms. Make the site your "go to" weather site on your desktop or add it to your homescreen on your iphone (it’s easy). Sign up for weather alerts and you can have your local weather delivered by this guy everyday. The site will pick up your location, so if it is snowing in your city, it is snowing on our guy. He’s comfortable in any environment. 
 
The "Whatever's Comfortable" campaign, much like the Southern Comfort brand, was created to celebrate and inspire the awesome attitude of people who are completely comfortable with themselves. www.comfortableweatherguy.com is another way to celebrate this attitude.
 
INTERACTIVE
 
CLIENT: Southern Comfort
PROJECT NAME: Comfortable Weather Guy
CONTENT TYPE: Interactive
CLIENT CONTACT
LAUNCH DATE:January 15, 2013
DURATION OF CAMPAIGN:3 months
URL www.comfortableweatherguy.com
 
W+K NEW YORK
Executive Creative Directors: Ian Reichenthal, Scott Vitrone
Creative Directors: Jimm Lasser
Technology Director:Husani Oakley
Copywriter: Nick Kaplan
Art Director: Jeff Dryer
Tech Lead: Sunny Nan
Senior Experience Designer: Kate Bauer
QA Lead: Sean Jones
Interactive Producer: Victoria Estevez
Account Team: Karla Stewart
Brand Strategist: Ben Alter
Digital Strategist: Marshall Ball
Director of Interactive Production: Brandon Kaplan
Head of Content Production: Lora Schulson
Broadcast Producers: Alison Hill, Blakely McKnight
Business Affairs: Sara Jagielski & Angel Cielo
 
 
PRODUCTION COMPANY
Production Company: Rabbit Content
Director: Nick Losq
Executive Producer: Jeff Sommar
Line Producer: Shelby Ross
Director of Photography: Jay Feather
Visual Effects Company: Rabbit Content
Post Production Producer: Lloyd DSouza
Lead Artist: Nick Losq
Editor: Alex Trudeau Viriato
Audio Post- Production Co.:Heard City
 
DEVELOPMENT PARTNER
Development Partner Company: Squarewave
Owner/Director: Andrew King
Lead Developer: Marc Leuchner
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lbbonline.com, Wed, 16 Jan 2013 11:13:47 GMT