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W+K Head to Cambodia for Heineken Dropped

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Second story in Heineken's interactive adventure

W+K Head to Cambodia for Heineken Dropped

Following on from the first Dropped story in Alaska, today sees the launch of the second journey in Heineken's experiment go live, with Greek dancer and yoga instructor Stavros dropped in the Cambodian jungle with nothing but a giant duck boat.

 

Dropped, Heineken's first truly interactive digital campaign, is putting real men to the test to find out if legends are born or made and Stavros passed with flying colours. The three hilarious episodes in Dropped Cambodia see him navigate the river, the duck boat, the locals, the police and a variety of other tribulations to find his way to Phnom Penh, which is not exactly where he thinks it is...

 

Created with Wieden+Kennedy Amsterdam, Dropped is Heineken's most daring experiment to date, showing what consumers are truly made of when taken out of their daily lives and dropped into the great unknown. Real-life Man of the World candidates from different markets will be tested in adventurous environments designed to take them out of their comfort zones. Following on from the first Drops in Alaska and now Cambodia, subsequent drops will commence every three weeks for five epic journeys in total.

 

 

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lbbonline.com, Tue, 25 Jun 2013 09:22:10 GMT