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W+K Gets Unpredictable With New Baby Messenger Bot for TK Maxx

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The gurgling gift guru makes Christmas more surprising on Facebook and Messenger

W+K Gets Unpredictable With New Baby Messenger Bot for TK Maxx

Some things are Christmas classics that we love and should never change: good food, Christmas telly and of course, Brussel sprouts; but TK Maxx believes gift giving needs a re-boot, starting this year. So unexpected inspiration is arriving from an unusual source, in the form of world-first 18-month-old baby ‘bot’ with an innate gift for creative present ideas in Messenger.

The labels-for-less retailer has created ‘Baby Oracle’; an all-knowing, all-seeing gurgling gift guru with the ability to conjure up Christmas delights for all. The Baby Oracle lives in Facebook’s Messenger as a virtual gift guide bot for surprising seasonal fun.

Start chatting with the Baby Oracle and you’ll be treated to funny festive GIFs, entertaining emoji’s and plenty of baby talk. After answering some smart questions, the Baby Oracle will even deliver a personalised film to share on Facebook, letting everyone know the Christmas presents you’d love to receive this year. You might just be surprised by how well he knows you…

Deborah Dolce, Group Brand and Marketing Director, at TK Maxx said: “We all remember the childhood fun of ripping open a present to find a fantastic surprise inside. Baby Oracle is our fun way of encouraging shoppers to go ‘off list’ to choose something different and delightful at TK Maxx to reignite that festive feeling.” 

Baby Oracle goes live across the UK and Ireland on the 6th of December, dropping hints the size of Santa’s sleigh via the TK Maxx brand Facebook page.

You can start chatting with the Baby Oracle right here.

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Client

Advertiser: TK Maxx

Post Production / VFX

VFX Supervisor: Lisbon Studio

Creative Agency

Creative Agency: W+K LONDON

Executive Creative Directors: Tony Davidson & Iain Tait

Group Account Directors: Victoria Dundson

Head of Technology: Michael Naman

Interactive Producer: Dom Felton

Interactive Strategist: Anna-Claire Clendon

Planner: Alex Allcott

TV Producer: Anna Neilson

Creatives: Joe Koprowski, Peter Browse, Christen Brestrup, Bertie Scrase

Production Company

Director: Thomas Ormonde

DOP: Malcolm Hadley

Executive Producer: James Lowrey

Production Company: Lisbon studio

Line Producer: Aaron Z. Willson

Music

Audio Post Production: String & Tins

Producer: Matej Oreskovic

Sound Design: Joe Wilkinson

Sound Mix: String & Tins

Offline

Edit Company: Lisbon Studio

Editor: Lisbon Studio / Thomas Ormonde

Genres: People

Wieden+Kennedy London, Wed, 07 Dec 2016 11:51:39 GMT