W+K Amsterdam's FIFA 14 Campaign Continues

Following on from Thursday's launch of LIFESIZEMESSI.COM - a technology and internet world first that saw Lionel Messi become the world’s first life-size, living avatar – Wieden+Kennedy Amsterdam have launched the campaigns TVC. 

 

FIFA 14 on Xbox One and PS4 is a revolutionary gaming experience. With features like Human Intelligence and True Player Motion, the game feels alive with players who think and move like human beings in a world that looks real. To reflect this technology and as a metaphor for how the game now feels more alive the ever, the 'Messimorphosis' spot shows the transformation of an ordinary gamer into the footballing avatar of Lionel Messi. It just got real.

The campaign's digital activation, LIFESIZEMESSI.COM, illustrates this next generation technology by literally bringing a player from the game to life online and giving fans of FIFA and football across the globe the unique opportunity to intimately interact with one of the world’s greatest footballers. 

Credits

Client: ELECTRONIC ARTS                
SVP Global Marketing    Todd Sitrin 
VP, Global Marketing     Jamie McKinlay
International Marketing Director    Oliver Hughes
Global Senior Product Marketing Manager    Matt McKie
Senior Director Advertising & Media    Dana Marineau
Senior Manager, Advertising & Media    Mark Evans
Director, Advertising    Dustin Shekell

Agency: WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director    Mark Bernath, Eric Quennoy
Creative Director    Mike Farr, Pierre Janneau
Interactive Creative Director     Edu Pou
Art Director    Ignasi Tudela Calafell
Copywriter    David Smith
Head of Broadcast Production    Erik Verheijen
Director of Interactive Production     Andrew Allen
Broadcast Producer    Jaime Tan
Interactive Producer    Arnaud Ronquillo
Planner    Ben Armistead
Group Account Director    Kirk Johnsen
Account Director    Nick Campion
Account Manager    Kerstin Hagg
Project Manager    Janna Harrington
Business Affairs    Justine Young

INTERACTIVE PRODUCTION
PRODUCTION COMPANY    Resn
Interactive 3D Animation & Texturing    Resn
Audio    Resn
3D Modelling & Maya Animation    Assembly

FILM PRODUCTION
PRODUCTION COMPANY        STINK
Director    Tomek Baginski
Director of Photography    Stoeps Langensteiner
Producer    Andrew Porteous
Executive Producer    Edward Grann

EDITING COMPANY    THE WHITEHOUSE
Editor        Adam Marshall
Edit Assistant    Stephen Dunne

AUDIO POST        GRAND CENTRAL RECORDING STUDIOS
Sound Designer/Mixer            Raja Sehgal

MUSIC    
Artist / Title        Guy Amitai/ “Messimorphosis”
Music Company        Pivot Audio

POST PRODUCTION        MPC AMSTERDAM
VFX Supervisor    Franck Lambertz
CG Supervisor    Carsten Keller
Telecine    MPC via remote
Colourist    George K.
Producer    Gerben Molenaar, Jamie Loudon