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W+K Amsterdam Pours Some Patriotism into the FIFA World Cup

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Camp David bring the U.S. spirit into FIFA 2014 spot

W+K Amsterdam Pours Some Patriotism into the FIFA World Cup

The FIFA World Cup turns every sports fan on the planet into a patriot, especially in the United States of America where soccer's popularity is booming and millions are getting behind the US Men’s National Team. With football fever taking hold, EA SPORTS FIFA today launches a patriotic online campaign that will appeal to every gamer, and to every American with a star-spangled heart. 

Team USA may be set to face the perilous Group of Death at 2014 FIFA World Cup Brazil, but when you've got 314 million proud Americans behind you, anything is possible. And thanks to EA SPORTS 2014 FIFA World Cup Brazil every one of them can play their part. The fate of Team USA is now resting not only in the hands of eleven men, but in the hands of every, single American. 

Created by Wieden+Kennedy Amsterdam, the campaign launches with a 75-second online film that features a team of soccer heroes representing a cross-section of American society - a 'Best of America XI.' From classic American icons like a cowboy and astronaut, to modern marvels like the Silicon Valley entrepreneur and B-Boy, everyone who makes America great has the fate of the nation in their hands this summer.

Set to the classic tune, 'I am a Real American', 30 and 15-second versions of the film will also run as online adverts and be further supported by social content and digital display.


Credits


VP, Global Marketing: Jamie McKinlay

Global Product Marketing Manager: Nick Lammie

Senior Manager, Global Product Marketing: Matt McKie

International Marketing Director: Oliver Hughes

VP Advertising & Media: Dana Marineau

Director, Advertising: Dustin Shekell

Senior Manager, Advertising & Media: Mark Evans

Manager, Advertising & Media: Anne Fournais


Executive Creative Director: Mark Bernath, Eric Quennoy

Creative Directors: David Smith, Alvaro Sotomayor 

Art Director: Riccardo Rachello

Copywriter: Ebba Hult

Head of Content: Joe Togneri

Planner: Ben Armistead

Group Account Director: Kirk Johnsen

Account Director: Nick Campion

Account Manager: Kerstin Hagg

Project Manager: Janna Harrington

Business Affairs: Michael Graves


FILM PRODUCTION

PRODUCTION COMPANY: CAMP DAVID

Director: Robert Jitzmark

Director of Photography: Willie Nel

Producer: Riccard Edholm

Executive Producer: Kristina Wibom


MUSIC

Artist / Title: 'Real American' - written by R.Derringer/B.Kenny (UMP)

Music Licensing: Amp.Amsterdam

Re-recording: Amp.Amsterdam


POST PRODUCTION

EDITING COMPANY: THE AMBASSADORS EDIT

Editor: James Forbes-Robertson

 

AUDIO POST: THE AMBASSADORS SOUND

Sound Designer/Mixer: Joep Meijburg

POST PRODUCTION: THE AMBASSADORS

Set Supervision: Halbo van der Klaauw

VFX and CG Supervisor: Stephen Pepper

Compositors: Stijn Waterman, Jeroen van Berkel, Ton Habraken 

Colourist: Brian Krijgsman 

Producer: Thijs Klaassen

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Genres: Comedy

Categories: Gaming, Sports and Leisure

lbbonline.com, Fri, 13 Jun 2014 11:52:28 GMT