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W+K Amsterdam Named Global Lead Agency for Milka

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Agency will produce the global work across the Milka portfolio

W+K Amsterdam Named Global Lead Agency for Milka

Wieden+Kennedy Amsterdam has been appointed the global advertising lead for Mondelēz International brand, Milka. The account for the 114 year-old Alpine chocolate brand will see the agency produce the global work across the Milka portfolio. 

Karine Chik, Global Milka Equity Director, says: “Milka is a beloved brand, focused on one universal human emotion, tenderness, and a delicious product that delivers against that truth. We believe that Wieden+Kennedy Amsterdam is the right partner to raise the bar even further on Milka. We look forward to building a close collaborative relationship, one that delivers great global work and strengthens consumer connection with the Milka brand.” 

Blake Harrop, Wieden+Kennedy Amsterdam Managing Director, says: “Milka has an incredibly rich history and is globally revered as an iconic brand. We’re very excited to be their partners and look forward to the work we’ll create together.”

Agency Executive Creative Directors, Eric Quennoy and Mark Bernath, add: “In a world full of cynicism, it's nice to get the chance to tap into a brand that brings out the goodness in all of us. And of course, we are very excited to come face to nose with a famous lilac cow.”

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Categories: Food, Confectionery

lbbonline.com, Fri, 27 Mar 2015 12:53:03 GMT