Booking.com (http://www.booking.com), the largest brand in the global online accommodation sector, has been recognized by The Hospitality Sales and Marketing Association International (HSMAI) for its first U.S. advertising campaign, ‘Booking.yeah’, which launched in 2013. On the heels of this prestigious recognition, the company has just released its next brand campaign, this time putting the spotlight on Booking.com’s vast range of accommodation.
"We're proud that the Adrian Awards have recognized the Booking.yeah campaign and our commitment to helping U.S. travelers experience the ‘delight of the right’ with their accommodations," said Paul Hennessy, Booking.com’s Chief Marketing Officer. "With more than 25 different varieties and 400,000 properties in 193 countries, Booking.com has the best accommodation offering in the world. As the campaign continues, we look forward to bringing these Booking.yeah moments to even more American travelers from coast to coast.”
Booking.com’s new 2014 campaign will reaffirm its dedication to delighting consumers and raise the bar for travelers, sharing how even the smallest detail in their accommodation can deliver a “Booking Epic” experience.
The first TVC of the campaign, ‘Booking Epic’, dramatizes the quirky things that people love about their accommodation stays, whether it’s a complimentary breakfast, the cashew nuts in the minibar, the “plushocity” of the carpet, or an incredibly powerful hair dryer.
“Finding the right accommodation isn’t just about the killer room and the killer view. We know there are a thousand little and often weird details that cause travelers across the globe to glow,” said joint Wieden+Kennedy Amsterdam Creative Directors Genevieve Hoey and Zach Watkins.
The ‘Booking Epic’ advertising campaign was created by Wieden+Kennedy Amsterdam and will air across the U.S. from January 13, 2014.
BOOKING.COM BOOKING EPIC TVC
CEO Darren Houston
CMO Paul Hennessy
Brand Director Cort Cunningham
Executive Creative Directors Mark Bernath & Eric Quennoy
Creative Director Genevieve Hoey & Zach Watkins
Art Director Kia Heinnen, Cari Vanderyacht
Copywriter Zoe Hawkins, Siavosh Zabeti
Head of Broadcast Production Erik Verheijen
Broadcast Producer Elissa Singstock
Planner Daisy Plummer
Communications Planner Richard Oldfield
Group Account Director Jordi Pont
Account Director Courtney Trull
Account Manager Alex Allcott
Project Manager Jackie Barbour
Business Affairs Emilie Douque
PRODUCTION COMPANY TRAKTOR
Director of Photography Bojan Bazelli
Producer Rani Melendez
EDITING COMPANY Final Cut London
Editor Edward Line
AUDIO POST Grand Central Recording Studios, London
Sound Designer/Mixer Raja Sehgal
Music Company Anthem- Massive Music Amsterdam
POST PRODUCTION MPC Amsterdam
VFX Supervisor Franck Lambertz
Colourist Jean-Clement Soret
VFX Producer Julie Evans
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MEDIA AGENCY W+K NY