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W+K Amsterdam Go Epic for Booking.com

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Traktor zoom in on details of a perfect holiday for anthemic spot

W+K Amsterdam Go Epic for Booking.com

Booking.com (http://www.booking.com), the largest brand in the global online accommodation sector, has been recognized by The Hospitality Sales and Marketing Association International (HSMAI) for its first U.S. advertising campaign, ‘Booking.yeah’, which launched in 2013. On the heels of this prestigious recognition, the company has just released its next brand campaign, this time putting the spotlight on Booking.com’s vast range of accommodation.

 

"We're proud that the Adrian Awards have recognized the Booking.yeah campaign and our commitment to helping U.S. travelers experience the ‘delight of the right’ with their accommodations," said Paul Hennessy, Booking.com’s Chief Marketing Officer. "With more than 25 different varieties and 400,000 properties in 193 countries, Booking.com has the best accommodation offering in the world. As the campaign continues, we look forward to bringing these Booking.yeah moments to even more American travelers from coast to coast.” 

 

Booking.com’s new 2014 campaign will reaffirm its dedication to delighting consumers and raise the bar for travelers, sharing how even the smallest detail in their accommodation can deliver a “Booking Epic” experience. 

 

The first TVC of the campaign, ‘Booking Epic’, dramatizes the quirky things that people love about their accommodation stays, whether it’s a complimentary breakfast, the cashew nuts in the minibar, the “plushocity” of the carpet, or an incredibly powerful hair dryer.

 

“Finding the right accommodation isn’t just about the killer room and the killer view. We know there are a thousand little and often weird details that cause travelers across the globe to glow,” said joint Wieden+Kennedy Amsterdam Creative Directors Genevieve Hoey and Zach Watkins.

 

The ‘Booking Epic’ advertising campaign was created by Wieden+Kennedy Amsterdam and will air across the U.S. from January 13, 2014.

 

 

 

BOOKING.COM BOOKING EPIC TVC

BOOKING.COM            
CEO    Darren Houston
CMO     Paul Hennessy
Brand Director    Cort Cunningham

WIEDEN+KENNEDY AMSTERDAM
Executive Creative Directors    Mark Bernath & Eric Quennoy
Creative Director    Genevieve Hoey & Zach Watkins
Art Director    Kia Heinnen, Cari Vanderyacht
Copywriter    Zoe Hawkins, Siavosh Zabeti
Head of Broadcast Production    Erik Verheijen
Broadcast Producer    Elissa Singstock
Planner        Daisy Plummer
Communications Planner    Richard Oldfield
Group Account Director    Jordi Pont
Account Director    Courtney Trull
Account Manager    Alex Allcott
Project Manager    Jackie Barbour
Business Affairs    Emilie Douque

FILM PRODUCTION
PRODUCTION COMPANY        TRAKTOR
Director    Traktor
Director of Photography    Bojan Bazelli
Producer    Rani Melendez

EDITING COMPANY    Final Cut London
Editor        Edward Line

AUDIO POST        Grand Central Recording Studios, London
Sound Designer/Mixer        Raja Sehgal

MUSIC    
Music Company        Anthem- Massive Music Amsterdam

POST PRODUCTION        MPC Amsterdam 
VFX Supervisor    Franck Lambertz
Colourist    Jean-Clement Soret
VFX Producer    Julie Evans


MEDIA AGENCY    W+K NY 

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lbbonline.com, Thu, 16 Jan 2014 12:08:57 GMT