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WizKid's New Promo for 'Joro' Discovers London's West African Roots

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Familia's Adriaan Louw directs music video for the Nigerian singer and songwriter

WizKid's New Promo for 'Joro' Discovers London's West African Roots

FAMILIA director Adriaan Louw has teamed up with WizKid to create visuals for his new track, Joro.

‘Joro’, the second of the two upcoming tracks to be released, was shot in London and Lagos. The concept of the video is based on the idea that WizKid uses his music to create a spiritual connection with people around the world. And in this case, he connects with a female protagonist in London, causing her to progressively unwind her performance in a series of beautifully captured dance moves.

This concept is symbolic of the growth and power that African music, and especially West African music, is having on a global scale and at the same time also showcases its roots within London.

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Production

DIRECTOR: Adriaan Louw

EXECUTIVE PRODUCER: Toby Walsham

PRODUCTION COMPANY: FAMILIA

PRODUCER LONDON: Natalie Uglow

PRODUCER NIGERIA UNIT: Allison Swank

SERVICE PRODUCER NIGERIA: Dawa Thompson

DOP LONDON: Thomas Hole

DOP NIGERIA UNIT: Felix Seuffert

ART DIRECTOR LONDON: Stephanie Kevers

STYLIST LONDON: Barbara Ayozie

EDITOR: Paul Speirs

COLOURIST: Simon Bourne

POST HOUSE: Framestore

DANCER: Georgia Curtis

Categories: Music video, Short Films and Music Videos

FAMILIA, Mon, 07 Oct 2019 14:42:13 GMT