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Witness Human Evolution as Never Before in This Mesmerising Dance Video

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Great Guns’ Director Tal Zagreba directs thought-provoking film to launch new global digital currency platform Saga

Witness Human Evolution as Never Before in This Mesmerising Dance Video
Great Guns’ Director Tal Zagreba reinterprets the story of human evolution as never before seen in ‘Vox Monetæ’, a thought-provoking dance video created to launch Saga, a new global digital currency company with the ability to become a means of exchange. 

A reaction to the rapidly changing financial landscape, Saga offers a modern way for people to interact with their money. To launch its unique product, Saga needed an equally forward-looking and unconventional approach. The company’s Foundation Council President, Ido Sadeh Man, reached out to Zagreba to visualise its manifesto, giving the director free creative reign. 

Zagreba’s direction masterfully brings the abstract concept and narration to life through stunning visuals and dramatic staging. The mesmerising artistic film, ‘Vox Monetæ’ (meaning the voice of money in Latin), reinterprets the age-old relationship between money and society as a dance. Money, which is personified here, narrates the story of human evolution throughout the ages. It simultaneously traces the progression of currency - from primal forms of exchange, to cash, to newly emerging digital forms. 

Taking inspiration from iconic symbols of human evolution, Zagreba crafts a striking visual metaphor for money’s evolution using the bodies of the dancers. He comments: "From Zallinger’s ‘March of Progress’ through to Da Vinci's ‘Vitruvian Man’ and the dystopic barcode figure, the dancers develop from the dawn of humanity through to the 21st century. In the final sequence, they take an entirely new form, mirroring a new and emerging form of money: The digital currency of Saga.”

Zagreba continues: “I want to thank Saga for their faith in my art and for being open-minded to my figurative way of storytelling. I was also privileged to work with an amazing DOP, great crew, and a team of amazing dancers.” 

Ido Sadeh Man, Foundation Council President at Saga, comments: “The world is witnessing a sea of change in the way people communicate, collaborate and exchange value. The root of this change relies on the invention of new technologies, yet it extends to a far greater scope. Designing Saga, with its new algorithmically enabled monetary policy at its core, obliged us not only to look to the future, but also to express a timeless sentiment. Money is perhaps the purest, most abstract embodiment of shared values and agreement. Rather than describe the technicalities of our product, we envisioned our opening video to be one that shares our view of the dance between money and society.”

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Voice-over: Russell Binns

Post Production / VFX

Post Production Company: Broadcast Media

Talent Acquisition

Talent: Idan Sharabi, Yankalle Filtser, Dafna Dudovich, Dana Sapir, Ido Gedron, Chaulken Alphonso, Robin Indahood, Shai Gottesman, May Golan, Josette Wiggan

Production Company

Production Company: Tifferet Productions

Director: Tal Zagreba

AD: Itay Mendel

Choreographer: Idan Sharabi

Costume Designer: Hadas Tzur

Makeup Artist: Tuma

1st AC: David "Dudi" Namir

2nd AC: Benjamin Shash

Gaffer: Lior Peri, [Best Boy

Key Grip: Efi Efraim Ajami

Co-Producer: Great Guns

Photography: David Stragmeister

Editor: Tal Cicurel

Line Producer: Itay Mintz

Producer: Roy Kaski and Doron Lahav

Great Guns London, Thu, 22 Mar 2018 14:10:47 GMT