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With Nestlé’s Leite Moça, Birthday Parties in Lockdown Still Taste Sweet

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FCB Brazil partners with Nestlé to at least keep contact-free birthdays delicious during the pandemic

With Nestlé’s Leite Moça, Birthday Parties in Lockdown Still Taste Sweet

Birthday parties have taken on new formats under social distancing. Video calls with candles being blown out remotely, singing that comes from many places at once, and many online interactions. To show that these sweet moments can still be a success with Nestlé’s Leite Moça, the brand is launching an animated video with images from real and virtual celebrations.

With illustrations by Julio Zukerman, the new Nestlé Leite Moça video shows the fun of birthday parties and the affection from connecting with loved ones who celebrate together, even from afar. With cakes and sweets made with Leite Moça, the occasion turns into a party and the celebration is a success. The video is signed 'Everything will be just fine', and its production fits into the brand’s ongoing campaign, with a message of optimism and hope for this quarantine period. The video will be shown on Leite Moça’s YouTube, Instagram, and Facebook channels.

Widely recognised for its quality, Nestlé’s sweetened condensed milk, Leite Moça, was the company’s first product manufactured in Brazil, in 1921. It met with such huge success that it became synonymous with the category, and is now one of the most important ingredients in the country’s sweets culture. Today, in addition to the original canned sweetened condensed milk with its classic flavour, consumers also enjoy the low-fat, light, and spoon versions, in addition to the Confectionery Line, the recently released Spreadable, and the chocolate, cookie, ice-cream, and cereal versions.

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Strategy, creative and production: FCB Brasil - Amanda Fonseca, Anna Martha, Bibiana Saldanha, Bruna Pastorini, Bruno Muniz, Carolina Andrade, Catarina Fortes, Cris Omura, Daniel Gonçalves, Dudu Doria, Elton Longhi, Fabio Freitas, Fabiola Toschi, Fernanda Geraldini, Fabio Simões, Giovanna Levy, Jéssica Carvalho, Julia Poloni, Luiza Sá, Pedro Ramos, Rafael Martins, Renata D’Ávila, Ricardo John, Rodrigo Resende and Talitha Cardozo.

Sound Production Company: Shuffle

Illustrations: Julio Zukerman

Client approval: Caio Queiroz, Natalia Goivinho and Stephanie Arnesen

Categories: Food, Confectionery

FCB Brasil, Mon, 04 May 2020 15:43:16 GMT