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With App, Site And Brand Video, BKWLD Takes Queue Mobile



BKWLD create user friendly app, brand video and website for Queue

With App, Site And Brand Video, BKWLD Takes Queue Mobile

Responding to the absence of a comprehensive digital ticketing system, Queue has announced the launch of a user-friendly mobile app, brand video, and website designed and developed by digital agency, BKWLD in tandem with Queue engineers. Providing more than a new digital execution of the service, BKWLD partnered with Queue to use a variety of media, messaging, and content strategies to communicate all the benefits of the one-of-a-kind platform.

“It was really exciting to work with Queue on such a powerful product. They are a unique service and part of the fun of the project was understanding and delivering on the voice and character of the brand using video content and a carefully considered user experience.” says BKWLD CEO and Founder, Ryan Vanni.

Queue is a completely digital platform with merchant capabilities like building and selling tickets, managing multiple venues, and real-time performance tracking and reporting. BKWLD was able to highlight these valuable features with a website, companion app, and a creatively executed video focusing on the more organic and personality-driven themes that present Queue as a strong brand and a valuable product.

“Queue built something that removed a lot of the barriers that used to exist between people holding events and people attending them,” continues Vanni. “Showcasing that user-based approach, we helped create a seamless experience with a singular voice that is fun but professional and provided better market positioning for Queue.”

BKWLD has gained a reputation for innovative work that matches high functionality and industry-pushing creativity with an ability to compliment or create brand messaging. Other recent projects of note include, a brand video for Equil, an innovative writing tool that digitizes everything a user writes, and development of design and content strategy for Skybox, a startup working to democratize the use of satellite imaging.

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Genres: Animation, Wed, 09 Apr 2014 15:10:05 GMT