Wise Music Creative Supports CALM's Suicide Prevention Campaign from adam&eveDDB

Wise Music Creative supported CALM in its latest major new suicide prevention campaign.

The campaign, which features an installation of smiling portraits in London, aims to raise awareness around suicide and explain that 'suicidal doesn't always look suicidal'.

To do this, CALM and adam&eveDDB created an installation of photos of smiling people, that is displayed in an outdoor exhibition on the South Bank in London. The exhibition is accompanied by a 90-second TV commercial, music supervised by James Radford, which launched on ITV’s This Morning. The spot features home video footage that similarly shows seemingly happy people enjoying life, playing with children and making jokes, before it is revealed at the end that soon after the imagery was shot, they died by suicide.

A fantastic charity and great use of the song 'Bring Me Sunshine'.