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Winston Wolf Asks You Not to Skip This Direct Line YouTube Ad

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Saatchi London launches pre-roll starring cult classic Pulp Fiction character

Winston Wolf Asks You Not to Skip This Direct Line YouTube Ad

Saatchi London has launched a new YouTube pre-roll ad for Direct Line. The 40 second ad, voiced by Harvey Keitel as the character Winston Wolf from cult classic Pulp Fiction, sees Wolf ask in the first 5 seconds; “will you choose to skip the ad or choose the skipping ad”? 

Promoting Direct Line’s Home Plus Insurance product, ‘Skipping’ shows Winston Wolf’s associate Billy jumping a rope held by two heavies as they throw what appears to be his laptop at his feet. 

Winston Wolf points out that Direct Line Home Plus Insurance gives you (and also Billy) a couple more choices – a cash payment transferred directly to your account or a replacement item should your laptop get damaged. 

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Media Agency

Media Agency: Mediacom

Planner: Adrian Brook

Creative Agency

Account Management: Jon Bryars, Fergus Waddell

Creative Agency: Saatchi London

Executive Creative Director: Rob Potts, Andy Jex

Planner: Jimmy Elston

Producer: Rebecca Williams

Post Production / VFX

Post Production Company: Tricycle

Production Company

Director: Matt Carter

Production Company: Saatchi Digital


Audio Post Production: Factory


Editor: Justinian Buckley

Producer: Joe Myers

Genres: Comedy

Categories: Finance, Insurance

Saatchi & Saatchi London, Wed, 14 Oct 2015 10:48:09 GMT