Peach
Hobby home page
Soundlounge
AdGreen
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Winston Wolf and Direct Line Encourage Brits to Live Their Best Life

Creative 437 Add to collection

Saatchi & Saatchi's campaign coincides with the launch of Direct Line's new podcast

Winston Wolf and Direct Line Encourage Brits to Live Their Best Life

Direct Line is encouraging the public to do more of what makes them happy by launching its Living Your Best Life podcast. Hosted by star of Dancing on Ice and Loose Women Saira Khan with Life Coach Stuart Holliday, the new podcast series is launching alongside two new spots for TV and radio.

In the spots, created by Saatchi & Saatchi, Winston Wolf reminds consumers that ‘fixing things faster’ enables them to do more of the things they love – reinforcing the brand’s core belief that by fixing things fast, Direct Line is the hassle free way that customers can achieve their plans and keep their lives on track.

This theme will translate into the podcasts, with Saira and Stuart questioning celebrity guests about what stops them from achieving their goals and then giving advice around how to ensure what we value most doesn’t get pushed down the agenda, when it comes to keeping our lives on track.

The TV and radio spots will be rolling out over the next ten weeks, with some high profile slots secured by MediaCom including during Gogglebox tonight at 21:15 (GMT). The six-part series podcast will be available from 14 March 2019 on iTunes, Soundcloud and Spotify. 

Wendy Moores, head of marketing at Direct Line, comments: “With this new campaign we really wanted to go above and beyond and showcase why we believe our commitment to fixing problems faster is so important.

“As we become even more time-poor, fixing problems faster can have a direct impact on our physical and mental well-being and help with our sense of self-fulfilment, which is what we want all of our customers to experience. Through the new podcast and the new TV and radio spots we want people to feel empowered to live more of their best lives, achieving their plans and keeping their lives on track.”

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Creative Agency

Creative Agency: Saatchi & Saatchi London

Executive Creative Director: Guillermo Vega

Creatives: Mia Silverman and Sophie Browness

Planner: Rui Ferreira

Account Handling: Richard Sweetman, Paul McHugh and Juliet Cornick

Head of Film: Rebecca Williams (Integrated)

Music

Audio Post Production: Daniel Beckwith @ Factory

Production Company

Production Company: Biscuit

Director: Aaron Stoller

Producer: Marie Hughes and Georgia Middleton

Editors: Tim Thornton Allen and Chris Walker @ Marshall Street Editors

Client

Brand: Direct Line

Post Production / VFX

Post Production Company: ETC

Genres: People, Dialogue

Categories: Insurance, Finance

Saatchi & Saatchi London, Fri, 08 Mar 2019 13:54:25 GMT