Peach
dlmdd
liahome
Wake The Town
adstars
Gear Seven/Arc Studios/Shift
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Winona Ryder and Elizabeth Olsen Star in H&M's SS18 Film

ADD TO COLLECTION

With creative by adam&eveDDB, the film was shot in Buenos Aires and aims to celebrates women, fashion and friendship

Winona Ryder and Elizabeth Olsen Star in H&M's SS18 Film
H&M is launching its 2018 spring collection with a campaign film by adam&eveDDB starring Winona Ryder and Elizabeth Olsen

It also features a diverse cast of strong women, including the models Andreea Diaconu, Anna Ewers, Imaan Hammam and Naomi Shimada, and singer/songwriter Andrea Valle.


The film takes us to Buenos Aires, where a celebration of female empowerment and friendship spills out from a local café and into the streets. Meanwhile, the print campaign, also shot in picturesque Buenos Aires, stars Andreea Diaconu, Anna Ewers and Imaan Hammam.  

“It was such a thrill to be in Buenos Aires for the H&M Spring campaign, and more importantly, to be surrounded by such a wonderful cast of strong women. The entire experience was incredibly inspiring,” says Elizabeth Olsen. 
 
"I love the way that the campaign really celebrates women in a very authentic way. I found that to be really refreshing and much needed right now in this culture. They are celebrating themselves and each other,” says Winona Ryder.

 
“It was wonderful to see how all the women on set were able to express their own personalities through the strong yet relaxed shapes of the Spring collection. The voluminous pieces in particular moved so beautifully in the dance sequences,” said Pernilla Wohlfahrt, H&M’s Design Director.  

CREDITS

Production
Post Production / VFX
Brand
Editorial
Agency / Creative
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
adam&eveDDB, Wed, 21 Mar 2018 16:57:06 GMT