Winona Returns to Winona in Squarespace's Thoroughly Pleasant Big Game Ad

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Editors' Choice: Tim Godsall helms short film and 30-second spot documenting Winona Ryder capturing the town she was born in
Winona Returns to Winona in Squarespace's Thoroughly Pleasant Big Game Ad

Squarespace's sixth consecutive Super Bowl campaign features Winona Ryder returning to her namesake town of Winona, Minnesota.

The campaign features a 30-second spot and three-minute short film that amusingly follow Winona as she captures the essence of her hometown through photography and builds her first website, WelcometoWinona.com. The films were directed by Anonymous Content's Tim Godsall and created by Squarespace's consistently strong in-house creative team. The 30-second spot will run in the first half of the Big Game, and is part of a larger creative campaign showcasing the concept that no matter what your dream is, a website makes it real.

“Growing up in a small town, you come to value the independent businesses that make a place like Winona thrive," said Winona. "Winona represents a lot of small towns and cities that aren't talked about as often or don't get as much attention. Helping to give a voice and a platform through Squarespace to this town is really wonderful."


Squarespace founder and CEO Anthony Casalena said: “Our mission at Squarespace is to be the all-in-one platform that powers the online presence for anyone who wants to stand out. For our sixth spot starring Winona Ryder, we set out to uplift the stories of small town America to inspire anyone to tell their unique story and legitimise their idea with a website.”



Welcome to Winona was primarily shot on location in Winona, MN, and features real Winonans. The campaign includes a digital long form film and a professionally produced photo book featuring portraits, landscapes, and still lifes shot by Winona Ryder. Squarespace is offering residents of Winona a comped website for one year to provide a platform to the people and places that make the town thrive, and support the small business and entrepreneurs who are the fabric of the community.


“We wanted to work with someone notable who had yet to create their online presence,” said David Lee, Chief Creative Officer of Squarespace. “Winona is an iconic actress with an iconic name, who also has an endearing origin story. Together, we set out to tell a story of self discovery, and follow along on her travels to the place where it all began. Welcome to Winona is an art project, a personal statement, and a meta journey about identity, but most importantly it’s also a celebration of the people and places that make Winona, Winona.”

Squarespace has been advertising at the Super Bowl since 2014 and has partnered with unexpected yet notable customers Keanu Reeves, Jeff Bridges, and John Malkovich, among others, to share how their websites came to life.

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Client / Creative

Client / In-House Creative: Squarespace

Chief Creative Officer: David Lee

Creative Director: Ben Hughes

Senior Art Director: Leilanni Todd

Senior Copywriter: Matt McCarron

Senior Designer: McLane Teitel

Designer: KyungWan Kang

Director of Creative Production: Sandra Nam

Brand Production Manager: Amy Kommatas

Brand Creative Producer, Broadcast: Niki Polyocan

Brand Creative Producer: Katie Flynn

Senior Photographer: Craig Reynolds

Senior Business Affairs Manager: Kiersten Bergstrom

Production

Production Company: Anonymous Content

Director: Tim Godsall

DOP: Tim Hudson

Production Designer: Paul Austerberry

Managing Director: Eric Stern

Executive Producer: SueEllen Clair

Line Producer: Jeff Tanner

Editorial

Editorial: Arcade Editorial

Editor: Geoff Hounsell

Assistant Editor: Max Hoffman

Executive Producer: Sila Soyer

Producer: Fanny Cruz

VFX

Finishing + VFX: Method Studios

Senior Flame Lead: Stephen E. Morris

VFX Supervisor: Ray Giarratana

2D Graphics: Nathanial Soto

Flame Artists: Christopher Memoli, Meggen Burdick, Margolit Steiner, Alex Djordjevic

Head of Production: Tsiliana Jolson

Senior Producer: Cameron Lewis

Assistants: Olivia Still, Nico Johnson

Colour

Colour: Company 3

Colourist: Tom Poole

Producer: Alexandra Lubrano

Music

Music + Sound Design: Q Department

Audio

Mix: One Thousand Birds

Mixer: Torin Geller

Executive Producer: Kira MacKnight

Producer: Alex Berner-Coe

Recording Engineer: Jackie! Zhou

Producer: KT Pipal

PHOTO BOOK

Creative Director: Winona Ryder

In-House Creative: Squarespace

Photographer: Craig Reynolds, Winona Ryder, David Lee

1st Photo Assistant: Max Dworkin

Photo Retouchers: Derek Kalisher, Kenneth Pizzo

Designer: Matt King

Brand Creative Producer: Katie Flynn

TEASER FILM ‘Winona Goes Home’

In-House Creative: Squarespace

Director: Phillipe Tremblay

DOP: Dave Waldron

Editor: Sarah Harvey

Brand Creative Producer: Katie Flynn

Colorist: Tom Poole

Mix: One Thousand Birds

Finishing/VFX/Conform: Method Studios

Genres: Comedy, People, Scenic, Storytelling, Dialogue

Categories: Business Services, Business Software

Anonymous Content, 4 months ago