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Winners of the 41st AWARD Awards Announced

Awards and Events 57 Add to collection

Special Group wins Grand Award for ‘Australian Open Ambush’; BMF scores APG Grand Award for ‘Come Down For Air’; Revolver/Will O’Rourke named Production Company OTY; DDB Group NZ named Agency OTY

Winners of the 41st AWARD Awards Announced

The winners of the 41st annual AWARD Awards were announced this evening via a live-streamed virtual show that celebrated the most outstanding creative communications work in the Asia Pacific region. DDB Group New Zealand was named Agency of the Year; Revolver/Will O’Rourke was named Production Company of the Year; Special Group Australia took out The Grand Award for Uber Eats ‘Australian Open Ambush’; BMF took out The APG Grand Award for Tourism Tasmania ‘Come Down For Air’ and ALDI Australia named The Marketing Team of the Year.

This was the first time in AWARD Awards’ history that a virtual ceremony replaced the traditional awards show, due to the COVID-19 situation.

The theme across this evening’s online event was the new AWARD branding, developed by M35, Never Sit Still and with music by Smith & Western.

The virtual ceremony delivered 41 Gold pencils across 23 different campaigns and awarded a further 100 Silvers and 164 Bronze awards.

Agency of the Year was awarded to DDB Group New Zealand, which also took home 3 Gold pencils, scoring two for their campaign LO5T, as well as a Gold pencil for their campaign Working Late tonight?

Marketing Team of the Year was awarded to ALDI Australia.

Special Group Australia won six Gold awards followed by BMF with five Gold awards. DDB Sydney and Revolver/Will O’Rourke followed with four Gold awards each, then DDB Group New Zealand, Sweetshop and TBWA\HAKUHODO with three Golds each. Two Golds were awarded to Clemenger BBDO Sydney, Clemenger BBDO Wellington, FINCH, Special Group NZ & Special Group AUS and TBWA\Melbourne. CHE Proximity, Publicis Worldwide, TBWA\Santiago Mangada Puno and The Monkeys were all honoured with one Gold pencil each.

This year’s AWARD jury president Gerry Graf, founder of renowned New York agency Barton F. Graf and chief creative officer, SlapGlobal/NY, chaired the Grand Award Jury which awarded Special Group Australia The Grand Award for Australian Open Ambush.

Says Graf: “There were a lot of great ideas nominated this year for the Grand Award but this one rose above the rest – the idea, the execution, the production and the craft were just perfect. Congratulations to everybody involved: it looked like a real team effort.”

This year was the first time the APG Creative Strategy Awards were included under AWARD Awards. The APG Grand Award was awarded to BMF for Come Down for Air.

Says Sudeep Gohil, KPMG chair of APG Creative Strategy jury: “This campaign was a brilliant piece of strategic thinking combined with some awesome creative work which did a fantastic job of genuinely broadening the appeal for Tasmania without losing the soul of what the place is all about.”

Says Cam Blackley AWARD chair: “Congratulations to all our very deserving winners. AWARD Awards celebrate the best of the best creativity in our region and it’s an understatement to say that this year’s work has been outstanding.

“Thanks also to our jury president, chairs and judges, all of whom have put in long hours in the judging process, made more challenging this year because of the COVID-19 restrictions. We are incredibly grateful to have had that calibre of ‘eyeballs’ on the work this year.” 

The 41st AWARD Awards jury Cchairs were: Craig Brooks (Not Bad Pretty Good) for Digital, Sarah Barclay for Press, Poster and The Dark Arts, Russ Tucker (TBWA’s Eleven PR \ FH) for Media Thinking, Pia Chaudhuri (BMF) for Impact, Michaela Webb (Round) for Design, Michael Hilliard (FINCH) for Culture, Kim Pick (VMLY&R) for Sound, Jeff Goodby (Goodby, Silverstein & Partners) for Film, Wilf Sweetland (Sweetshop) for Craft in Motion, Jonathan Kneebone (The Glue Society) for Life-Changing, Andrew Howie (Amazon) for APG Creative Strategy (1), Sudeep Gohil (KPMG) for APG Creative Strategy (2), Brent Smart (IAG) for Brand Building.

This year again AWARD highlighted the top five agencies and the production companies of the year.

Agency of the Year – Top 5
DDB Group New Zealand
BMF Sydney
DDB Sydney
Special Group Australia
The Monkeys Sydney

Production Company of the Year – Top 5
Revolver/Will O’Rourke
FINCH
Sweetshop
Good Oil
Scoundrel

Marketing Team of the Year
ALDI Australia

The Grand Award
Title: Australian Open Ambush
Entrant: Special Group Australia

The APG Grand Award
Title: Come Down For Air
Entrant: BMF

Gold Winners

Category: Advertising – Digital
Subcategory: Integrated Digital Campaigns
Title: Good Morning World
Agency: Special Group NZ & Special Group AUS

Category: Advertising – Direct
Subcategory: Self-Promotion
Title: The Restaurant of Mistaken Orders
Agency: TBWA\HAKUHODO

Category: Advertising – Experiential
Subcategory: Guerrilla Marketing and Stunts
Title: scUber
Agency: Publicis Worldwide

Category: Advertising – Experiential
Subcategory: Installations
Title: The Most Challenging Pingpong Table
Agency: TBWA\HAKUHODO

Category: Advertising – Experiential
Subcategory: Installations
Title: Signs of Love
Agency: TBWA\Melbourne

Category: Advertising – PR & Promotion
Subcategory: Creative Use of Media
Title: Australian Open Ambush
Agency: Special Group Australia

Category: Advertising – PR & Promotion
Subcategory: Best Use of Events and Stunts
Title: Grave of Thrones
Agency: DDB Sydney

Category: Advertising – PR & Promotion
Subcategory: Best Use of Paid Talent and Influencers
Title: Tonight, Shazza & Kim are eating…
Agency: Special Group Australia

Category: Advertising – Press & Outdoor
Subcategory:Ambient & Special Build
Title: Grave of Thrones
Agency: DDB Sydney

Category: Advertising – Radio & Audio
Subcategory: Radio Advertising Campaigns
Title: Working Late Tonight?
Agency:DDB Group New Zealand

Category: Advertising – Radio & Audio
Subcategory: Innovative Use of Radio & Audio
Title: 13GOAT
Agency:The Monkeys

Category: Advertising – Social Media
Subcategory: Co-Created & User Generated Content
Title: Good Morning World
Agency: Special Group NZ & Special Group AUS

Category: Advertising – Social Media
Subcategory: Use of Talent and Influencers
Title: Losing Lena
Agency: Clemenger BBDO Sydney

Category: Design – Product Design
Subcategory: Interactive Design
Title: The Most Challenging Pingpong Table
Agency: TBWA\HAKUHODO

Category: Craft – Art Direction
Subcategory: Experiential Art Direction
Title: Grave of Thrones
Entrant: Revolver/Will O’Rourke

Category: Craft – Cinematography
Subcategory: TV and Cinema Commercials
Title: Come Down For Air: Scallop Pie
Entrant: FINCH

Category: Craft – Cinematography
Subcategory: TV and Cinema Commercials
Title:Good Morning World
Entrant: Sweetshop

Category: Craft – Direction
Subcategory: Branded Content & Entertainment – Fiction
Title: Next Episode
Entrant: Revolver/Will O’Rourke

Category: Craft – Direction
Subcategory: Branded Content & Entertainment – Fiction
Title: I’m Drinking It For You
Entrant: Sweetshop

Category: Craft – Direction
Subcategory: Events and Experiences
Title: Grave of Thrones
Entrant: Revolver/Will O’Rourke

Category: Craft – Direction
Subcategory: TV and Cinema Commercials
Title: Ari
Entrant: Exit Films

Category: Craft – Production Design
Subcategory: Experiential
Title: Grave of Thrones
Entrant: Revolver/Will O’Rourke

Category: Craft – Sound Design & Use of Music
Subcategory: Original Composition
Title: I’m Drinking It For You
Entrant: Sweetshop

Category: Craft – Typography
Subcategory: Type Design
Title: BayBayan
Agency: TBWA\Santiago Mangada Puno

Category: Film & Entertainment – Branded Content & Entertainment
Subcategory: Games
Title: LO5T
Agency: DDB Group New Zealand

Category: Film & Entertainment – Branded Content & Entertainment
Subcategory: Live Broadcast
Title: Australian Open Ambush
Agency: Special Group Australia

Category: Film & Entertainment – Branded Content & Entertainment
Subcategory: User Generated
Title: The Earnbassadors
Agency: CHE Proximity

Category: Film & Entertainment – Film Advertising
Subcategory: Cinema Commercials Over 60 Seconds
Title: The Miracle Ham
Agency: BMF

Category: Film & Entertainment – Film Advertising
Subcategory: Interactive Film Advertising
Title: LO5T
Agency:DDB Group New Zealand

Category: Film & Entertainment – Film Advertising
Subcategory: TV Commercials Over 30 Seconds
Title: Ari
Agency: DDB Sydney

Category: Film & Entertainment – Film Advertising
Subcategory: TV Commercial Campaigns
Title: Come Down For Air
Agency: BMF

Category: Media – Channels
Subcategory: Use of Ambient Media
Title: Signs of Love
Agency: TBWA\Melbourne

Category: Media – Channels
Subcategory: Use of Events and Stunts
Title: Grave of Thrones
Agency: DDB Sydney

Category: Media – Channels
Subcategory: Use of TV & Other Screens
Title: Australian Open Ambush
Agency: Special Group Australia

Category: Purpose – Creativity for Good
Subcategory: Equality
Title: Losing Lena
Agency: Clemenger BBDO Sydney

Category: Purpose – Creativity for Good
Subcategory: Sustainability
Title: The Lion’s Share
Agency: FINCH

Category: Planning – APG Creative Strategy
Subcategory: Audience Insight and Social Behaviour/Cultural Insight
Title: Rat’s Tale
Agency: Clemenger BBDO Wellington

Category: Planning – APG Creative Strategy
Subcategory: Audience Insight and Social Behaviour/Cultural Insight
Title: Belted Survivors
Agency: Clemenger BBDO Wellington

Category: Planning – APG Creative Strategy
Subcategory: Challenger Brand Strategy
Title: ALDI Good Different Phase 2: Questioning the cult of loyalty
Agency: BMF

Category: Planning – APG Creative Strategy
Subcategory: Challenger Brand Strategy
Title: Come Down For Air
Agency: BMF

Category: Planning – Brand Building
Subcategory: Long-term Brand Building
Title: ALDI Good Different Phase 1 & 2: How a German supermarket became Australia’s most trusted brand
Agency: BMF

VIEW THE 2020 AWARDS SHOW

DOWNLOAD THE FULL LIST OF WINNERS HERE

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Campaign Brief, Wed, 17 Jun 2020 02:24:51 GMT