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Winners of the 16th International Food & Beverage Awards Announced

Awards and Events 0 Add to collection

Awards celebrates creative excellency & work done for Food And Beverage brands.

Winners of the 16th International Food & Beverage Awards Announced

The International Food and Beverage Creative Excellence Awards have announced the various winners of 16th FAB Awards.

The ceremony for the 16th edition of the Awards was held at the quintessentially British Hurlingham Club in London.

The big winners of the night included AMV BBDO, who went home with the Agency of the Year Plate and Leo Burnett Chicago, who won two FABulous Awards.

AMV BBDO amassed an impressive six nominations on the night, bagging two FAB Awards in the process.

“The standard of work this year has been very high. The judges worked really hard and had to make some very tough cuts in the end. The quality of work is there for all to see. Congratulations to all of the work that were honoured, they truly deserved it,” commented FAB Awards President, Neeraj Nayar.

The winners per category are as follows:


Experiential Campaigns

Lidl’s ‘Dill – The Restaurant’ by Ingo, Stockholm

 

Ambient

Lidl’s ‘Dill – The Restaurant’ by Ingo, Stockholm

Coca-Cola’s ‘Small World Machines’ by Leo Burnett, Chicago & Sydney

 

Posters/Outdoors

Marmite’s ‘Neglect’ by AdamandeveDDB

Coca-Cola’s ‘Small Faces’ by Leo Burnett, Sydney

 

TV Advertising

Lurpak’s ‘Adventure Awaits’ by Wieden+Kennedy

Bell’s Extra Special Scotch Whisky’s ‘The Reader’ by King James Advertising

Marmite’s ‘Rescue’ by AdamandeveDDB

 

Collateral & POS

McDonald’s ‘Literacy Store’ by Leo Burnett, Chicago

Ballantine’s ‘Ballance’ by Family Business-Front

 

Direct Marketing

Kit Kat’s ‘Advent Calendar’ by JWT Group, Frankfurt

 

Packaging Design

Lurpak ‘Slow Churned’ by Pearlfisher

Rosso del Vigneto Nuovo’s ‘Wine Pouch Revolution’ by Reverse Innovation

Tanqueray No. Ten by Design Bridge, London

 

Brand Identity

Plum and Spilt Milk (Restaurant) by Here Design

 

Retail Environment

McDonald’s ‘Literacy Store’ by Leo Burnett, Chicago

 

Sales Promotion

Harvey’s ‘Copyright’ by BBDO Toronto

 

Integrated

Clark’s ‘Are You Clark Enough?’ by Hill Holliday, USA

Marmite’s ‘Neglect / Rescue’ by AdamandeveDDB

 

Branded Entertainment

Bud Light’s ‘Ian Up for Whatever Film’ by BBDO New York

 

Online Advertisement

Clark’s ‘Are You Clark Enough?’ by Hill Holliday, USA

Snickers’ ‘Yu cant spel properlie wen hungrie’ by AMV BBDO

 

Viral Marketing

Pepsi’s ‘The Magic’s in the Max’ by Arnold KLP

Bud Light’s ‘Ian Up for Whatever Film’ by BBDO New York

 

Website

Mountain Dew’s ‘Living Portraits’ by BBDO New York

 

Best Use of Media

Coca-Cola’s ‘FanZone – Superstar 2013’ by Mayer/McCann Slovakia

McDonald’s ‘Literacy Store’ by Leo Burnett, Chicago

 

Advertising Effectiveness

Doritos’ ‘Jukebox’ by AMV BBDO

Welcome to Kit Kat 4.0 by JWT London

Kellogg’s ‘Give A Child A Breakfast’ by Carat UK

Lay's Do Us A Flavour by Energy BBDO/ Xi Chicago

Kellogg’s ‘Tweet When U Eat’ by Carat UK & Isobar

Shakedowns Baby Carrots’ ‘Crunch Your Cravings’ by Proximity Canada

 

Design Effectiveness

KP’s ‘Phileas Fogg’ by 1HQ

Allinson Flour’s ‘Dusting Off’ by Family (and friends) London

 

FABulous Award across Press, Poster/Outdoor, TV, Ambient & Radio

Lurpak’s ‘Adventure Awaits’ by Wieden+Kennedy

Marmite’s ‘Rescue’ by AdamandeveDDB

 

FABulous Award across Packaging Design, Retail Environment, Logo Design & Brand Identity

Lurpak ‘Slow Churned’ by Pearlfisher

Tanqueray No. Ten by Design Bridge, London

 

FABulous Award across Direct, Collateral & POS, Guerilla, Sales Promotion, Integrated & Experiential

McDonald’s ‘Literacy Store’ by Leo Burnett, Chicago

 

FABulous Award across Interactive, Online, Digital & Best use of Media

McDonald’s ‘Literacy Store’ by Leo Burnett, Chicago

 

Brand of the Year

Kit Kat

 

Agency of the Year

AMV BBDO, London


For the full list of winners, click here

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lbbonline.com, Wed, 04 Jun 2014 08:28:50 GMT