81 winners have been selected in this year’s IMC European Awards for Integrated Marketing Communications, representing 31 agencies from 5 countries. Ireland took the lead with 25 trophies, followed by Czech Republic with 18, Belgium with 16, and Italy and United Kingdom both with 11.
Outstanding winners are Guns or Knives from Ireland with a total of 14 awards – 5 for Hailo Drive For Equality, 4 for Orchard Thieves Launch, 3 for Hailo 3rd Birthday and 2 for It's Your Call and BBDO from Belgium with 7 awards – 3 for Lidl Blend Test, 2 for The Write Thing and 2 for Personal Billboards.
IMCC Chairman, Ondrej Gottwald, said, “I am really grateful for the agencies’ high interest in the IMC European Awards and the high number of entries during my chairmanship. I am delighted that our industry is doing well across Europe. Beside the commercial campaigns, I highly value campaigns with positive social impact. I really like to see that these campaigns are recognised and rewarded by industry professionals.”
The winning agencies were selected after two rounds of judging in a European competition of the best campaigns selected at the national level across Europe. The first round selection was made by a jury panel made up of 45 leading industry professionals across Europe. The second round jury, comprised of IMCC Council member representatives, took place in Naples on 23 September. All entries and judging procedures were managed via the official website at www.imcceurope.com.