It’s become common for brands to spar on social media but Twitter wars don’t usually become rap battles. That’s exactly what happened this week with Wingstop and Wendy’s.
Inspired by a fan’s meme, Wingstop’s Twitter account, managed by Barkley, modified rapper Migos’ song lyrics into a new quoted tweet.
“Hip hop is built into Wingstop’s culture, so we lean into that whenever we get a chance,” said Brandon Painter, Content Manager at Barkley.
Then a fan called out Wendy's, and a rap battle began. Fans loved the brands duking it out on Twitter, and while most agree there was no clear winner, rapper Rick Ross took to Snapchat to prove he’s Team Wingstop.
As of this morning the Tweets contributing to the rap battle had hit 9.2M impressions, 1.2M engagements, 1.2K replies, 137K likes and 72.1K retweets.
Below are screenshots of some of the Tweets as well Rick Ross’ Snap and some insight from the Barkley team.
Things turned up after one fan roped Wendy's into the situation.
The little redhead leveraged Kendrick Lamar lyrics to come at us. So we flexed on them.
They didn't let it lie.
Okay Wendy, we see you. Rap battle engaged.
At this point we were hot and heavy in fan timelines. Influencers started amplifying it, like our girl Draya.
It was at this time that we turned things back down to LOW and ended things on a friendly note.
But our dude Rick heard that Wendy used his monicker. Ain't nobody going to take the boss title from THE BOSS. He took to Snapchat to tell everyone what's good.
Then reminded everyone who is on top via Twitter.