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Wing Launches Pantene Global Olympic Campaign

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Gisele Bündchen and Latin American athletes are the stars of the spots

Wing Launches Pantene Global Olympic Campaign

 

Leading full-service marketing communications agency Wing is launching a Latin American focused effort for Pantene’s global Olympics campaign, part of Procter & Gamble’s official sponsorship of the 2012 Summer Olympics games in London.
 
Wing created a series of TV spots and print advertisements demonstrating how Pantene hair can stay healthy and shiny under the most gruelling conditions – even the rigors of Olympic athletic competition.  Targeting the beauty-orientated female, the campaign promotes Pantene’s three-minute Ampoule treatment.
 
The advertisements will run in a number of countries, including Argentina, Brazil, Mexico, Central America, Chile, Peru and Colombia.  The spots feature star Latin American athletes, including diver Paola Espinosa, tennis star Gisela Dulko, and volleyball player Jacqueline Carvalho. The campaign also leverages Gisele Bündchen (an endorser of Pantene since 2007), who appears in the regional spot for Brazil.



 
Credits
 
Executive Creative Director: Thomas Puckett                                                                    
Regional Creative Director: Javier Bonilla
Sr Art Director/ACD: Arturo Macouzet                                                                               
Copywriter: Marta Marcos                                                                                   
Executive Creative Director: Thomas Puckett
Regional Creative Director: Javier Bonilla
Sr. Art Director/ ACD: Arturo Macouzet
Copywriter: Marta Marcos
Producer: Tania Salter
Photographer/Designer: Olympic Diver MX - Alexi Lubomirski; Olympic Tennis Argentina - Alexi Lubomirski; Olympic Volley Brazil – Fernando Milani
                       
Production Company: Metro Films Mexico
Director:  Tryan George (for Mexican diver)
Director of Photography:
Executive producer: Jordan Winter
Line Producer:    Simon Rubalcava                                                  
 
Editing House: Moondog
Editor: Claudia Reda Walker                                                  
Producer: Stephanie Shayne                                     
 
Music House: Musikvergnuegen                                  
Composer:   Walter Werzowa (BMI) / Steve Gutheinz (ASCAP)
Title:  Shining
Publisher:  Musikvergnuegen (BMI) / Beyond, Inc. (ASCAP)
Producer: Musikvergnuegen         
 
Audio Mix: Hyperbolic audio                           
Mixer: Hyperbolic audio
Audio Engineer: Rodrigo Galvan

 

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Categories: Hair care, Beauty & Health

lbbonline.com, Thu, 09 Aug 2012 10:27:13 GMT