Hispanic agency gets families into holiday spirit with sweaters
You may have noticed that ugly holiday sweaters are no longer just sweaters from the 80’s and 90’s we all hated (but secretly loved). They’ve morphed into somewhat of a cultural phenomenon for retailers like Urban Outfitters, and even celebrities like Justin Bieber, Kanye West and Taylor Swift wear them.
This holiday season, full-service Hispanic agency Wing has decided to get families into the holiday spirit by introducing the YOLO Holiday Sweater to appeal to both younger and older generations. The agency produced a video and website, which includes a DIY knitting template that will make it easy for you and yours to stitch the a holiday sweater with a cool, modern twist. The video and template features characters that resemble Internet meme’s–making any web-savvy adolescent eager to wear one – and also features a few dance moves from viral video sensation Psy.
Chief Creative Officer: Renata Florio
Creatives: Aurora Morfin, Anthoni Mendoza, Marc Duran