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Wine Brand Kim Crawford Invites Customers to Win a Wedding Pop-Up


VMLY&R and Cavalry launch MarryMeKimmyC campaign

Wine Brand Kim Crawford Invites Customers to Win a Wedding Pop-Up

This summer, America’s #1 Sauvignon Blanc brand Kim Crawford is on a mission to help couples tie the knot – right here, right now. As 47% of couples who planned to wed in 2020 will now celebrate in 2021 or later and are stuck in engagement limbo, Kimmy C wants to make sure this once-in-a-lifetime event is nothing short of amazing. 

The brand has invited consumers to win a wedding pop-up as part of their new MarryMeKimmyC campaign. Launched on @KimCrawfordWine and created by VMLY&R, followers had a chance to nominate their city for the wedding pop-up location. As of today, Kim Crawford has officially announced that the pop-up will take place in New York City on August 31! Consumers can visit the MarryMeKimmyC Website for a chance to submit entries for select couples to win the experience – the contest will run through July 28, so enter now. Winners will be announced on August 8. 

Complete with roundtrip travel for the lucky couples to/from the selected city, the wedding officiant, flowers, and of course Kim Crawford wine for the newly-married to toast to after tying the knot, #MarryMeKimmyC will be a stress-free celebration of love.  

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Categories: Alcoholic Beverages, Wines

VMLY&R North America, Thu, 15 Jul 2021 16:34:00 GMT