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Windows 11 Brings You Closer to What You Love in Campaign from McCann New York

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Tool's Erich Joiner directs series of spots featuring real people

Windows 11 Brings You Closer to What You Love in Campaign from McCann New York

Microsoft is introducing the next chapter of their Windows 11 'Brings You Closer to What You Love' Campaign with three new stories. The campaign continues to focus on real people and how Windows 11 helps them pursue their passions—from making science fun and accessible, to seeking equality in women’s sport through design, to addressing the challenges of fashion for plus sized women. Real people addressing real issues head on using Windows 11 PCs to have fun and get stuff done. Windows 11—empowering real people to do what they love.

The campaign features three stories: 

- Malik & Miles George: Seniors at MIT who are passionate about increasing diversity in STEM and higher education. Twin brothers, Malik and Miles have fun breaking down complex material in a way that makes it accessible and interesting. They leverage social media (TikTok @malikandmiles) to make STEM entertaining and educational.


- Charlotte Oxnam: Charlotte is a plus-sized fashion entrepreneur who founded Cue the Curves, a tech startup aimed at creating a positive shopping experience for plus-size women. She does everything from coding to marketing and wants women of all sizes to feel confident through access to fashion that fits both their body and their personality. 


- Natalie White: Natalie grew up an athlete, playing basketball through college. She experienced inequity in sport as many women athletes have, but doesn’t think wearing shoes designed for men should be one of them. She wants to help give women equal footing in the world of basketball, not just culturally, but physically. Natalie is the founder of Moolah Kicks, the first women’s basketball shoe brand built by and for female ballers, recognizing and addressing the unique anatomy of women’s feet. 

“What I love most about this campaign is the energy and passion Natalie, Charlotte and Malik and Miles have for addressing issues that are so relevant today. They turn obstacles into opportunities not just for themselves but for others.  Windows 11 just helps them do what they love,” said Kathleen Hall, chief brand officer, Microsoft.

The integrated campaign will run globally in the U.S, Canada, U.K. France, Germany, and Australia across all media channels including broadcast, digital, social and out of home.  The campaign will be featured at launch in the Men’s and Women’s NCAA March Madness Tournament (US). Global markets will launch on April 11th with presence in key tentpole moments including the Premier League & Champions League (US,UK), Roland Garros French Open (FR, CA), IIHF World Hockey Championship Semi/Finals (CA), Lego Masters, MasterChef Australia & The Voice (AU) and the NBA and NHL Playoffs (US, CA, FR).

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Microsoft

Kathleen Hall : Corporate Vice President of Brand, Advertising and Research

Carol Hutchinson : GM, Global Advertising

Stacey Terrien : Director, Global Consumer Advertising

Steve Simmons : Director, Global Consumer Advertising

Ron Schott : Senior Marketing Manager

Dawn Novak : Senior Product Marketing Manager

Hannah Westing : Senior Marketing Manager

Jenny Leahy : Director of Global Advertising, Social and Media Partnerships

Danielle Radcliffe : Senior Marketing Manager


McCann New York

Sean Bryan : Co-Chief Creative Officer North America

Shayne Millington : Co

Cristina Reina : EVP, Global Executive Creative Director

Pete Johnson : EVP, Global Executive Creative Director

Nic Howell : SVP Group Creative Director

Geoff Bentz : SVP Group Creative Director

Brad Soulas : VP Creative Director

Kristine Salm : VP Creative Director

Nick Ciomperlik : Creative Director

Tim Min : Associate Creative Director

Mook Phoungbut : Associate Design Director

Gonzalo Hergueta : Design Lead

Doug Koh : Senior Designer

Will Roche : Creative Director

Justin Horowitz : Creative Director

Eugene Gao : Sr. Copywriter

Avery Young : Sr. Art Director

Adam Rotstein : Sr. Copywriter

Mikey Bready : Art Director

Robert Arthur : Art Director

Jack McNamara : Copywriter

Craig Ferguson : Copywriter

Robert Casella : Jr. Art Director

Campbell George : Jr. Copywriter

Chocho Han : Designer

Malik Dupree : Junior Designer

David Cliff : Director of Creative Technology

Alicia Foor : Creative Technologist


Business Leadership

Kevin Nelson : Managing Director, McCann NY

Jeremy Miller : EVP, Global Chief Marketing and Communications Officer, McCann Worldgroup

Victoria Park : Communications Director, McCann Worldgroup

Socrates Papazoglou : SVP, Group Account Director

Pati Burelli : Account Director

Divya Joseph : Account Supervisor

Daniela Vinick : Account Supervisor

Matt Scapelletti : VP Account Director

Amy Levine : Account Supervisor

Toyin Lanade : Account Executive

Eric Song : Implementation Manager

Chanelle Wright : Assistant Account Executive


Project Management

Lauren Kosche : Senior Project Manager

Catalina Condon : Senior Project Manager

Alice Lee : Associate Project Manager


Production

Aaron Kovan : EVP, Chief Production Officer

Stacy Flaum : SVP, Executive Integrated Producer

MJ Soler : Senior Producer

Christine Clavio : Producer

Ana Goldoni : Junior Producer

Patty Visconti : VP, Senior Interactive Producer

Kelly Ramsey : Senior Art Producer

Eric David Johnson aka DJ Bunny Ears : SVP, Executive Music Producer

Colleen Dahlstrom : Music Producer

Madison Rowe : Junior Music Producer


Strategy

Erica Yahr : Chief Strategy Officer

Amadeo Plaza : VP, Strategy Director

Kyla Jackson : Associate Strategist


Business Affairs

David Halberstadt : Business Manager

Terry Marcello : VP Director Talent Payment

Lisa Schneider : Talent Payment Manager

Jamie Jou : Music Business Manager


Tool

Erich Joiner : Director

Amy DeLossa : Head of Production

Rob Sexton : Executive Producer

Kelly Christensen : Line Producer


Photography

Charlie Schuck : Photographer

Maria Bianco @ Bianco Artists : Photographer’s Agent/Producer

Julian Max Metter : 1st AD

Becca Reiss : Producer

Matthew Gordon : 1st Assistant

Daniel Primero : Digitech


DS Casting

Danya Solomon: Casting Director

Christian Aeschliman : Interviewer

Editorial and Post Production
NO6

Corina Dennison: Executive Producer

Charina Espino : Senior Producer

Chris Van Dyke: Senior Editor

Dan Aronin: Senior Editor

Nick Schneider: Editor

April Etmanski: Assistant Editor

Grace Yang : Assistant Editor

Britt Bernstein : Assistant Editor

Mark Reyes: Finishing Producer

John Shea: Flame Artist

Ed Skupeen : Flame Artist

Jami Ross : Flame Artist

David Gerber: Graphic Artist


Post Production
The Mill

Angela Lupo : Executive Producer

Sina Takerkhani : Creative Director

Yvonne Apollonio : Producer

Roger Hom : Designer

Fede Reano : Designer, 3D Lighter

David Manzo : 3D/2D Animator/Compositor

Karim Moussa : 3D Modeler/Texturer

Todd Mesher : Compositor/Flame

Dylan Nett : Nuke artist

James Tillett : Colorist

Kris Smale : Colorist

Meghan Lang Bice : Color EP

Gabe Wakeman : Color Producer

Kay Carpenter : Color Producer

Alexandria Adams : Color Producer


Audio Post Production
Sonic Union

Justine Cortale : Studio Director

Mike Marinelli : Mixer


Company 3

Kevin Breheny : Senior Producer

Tim Masick : Colorist


JSM

Joel Simon : CCO/CEO

Jeff Fiorello : VP/Executive Producer

Norm Felker : Senior Producer

Andrew Manning : Senior Producer

Sharon Cha : Senior Producer


Composers

M&M : Rebecca Riter & Joel Simon

Natalie : Jason Krebs & Joel Simon

Charlotte : Nathan Kil & Joel Simon


Craft NY

Dan Priore : Executive Producer

Brent Miller : Post Producer

Jose Gerardi : Senior Editor

Eileen Kaufman : Executive Print Producer

Matthew Tuthill : retouching manager

Anthony Howard : Senior print producer

Lindsay Bleemer : print producer

Eileen Dwyer : designer

Amy Lipson : designer

Charlene Haddad : digital producer

Theodore McFail : Digital Producer

Andrew Bacha : Retoucher

Carlton Houzell: Retoucher

Pablo Tauler: Retoucher

Traian Stanescu: Retoucher

Tyler Shumway: Retoucher

Denis Koltsov : Design Supervisor

David Lillis : Developer

Kurt Suchomel : Developer

Mike Gallay : Developer

Tom Miller : Developer

Mohamed Sadik : QA

Puneet Oberoi : QA



Craft UK

Marta Gromysz : Implementation Director

Ludovica Bevilacqua : Senior Implementation Manager

Anna Regache : Senior Implementation Manager

Kezia Okereke : Account Executive

Cristina Aguirre : Implementation Manager

Hannah Gardiner : UK Post Producer

Jamie Cooper : UK Post Producer

David Smith : UK Digital Producer

Categories: Consumer Electronics, PCs and Laptops

McCann North America, Thu, 24 Mar 2022 15:05:25 GMT