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Thu, 24 Mar 2022 15:05:25 GMT
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Windows 11 Brings You Closer to What You Love in Campaign from McCann New York
Tool's Erich Joiner directs series of spots featuring real people
Microsoft is introducing the next chapter of their Windows 11 'Brings You Closer to What You Love' Campaign with three new stories. The campaign continues to focus on real people and how Windows 11 helps them pursue their passions—from making science fun and accessible, to seeking equality in women’s sport through design, to addressing the challenges of fashion for plus sized women. Real people addressing real issues head on using Windows 11 PCs to have fun and get stuff done. Windows 11—empowering real people to do what they love.
The campaign features three stories:
- Malik & Miles George: Seniors at MIT who are passionate about increasing diversity in STEM and higher education. Twin brothers, Malik and Miles have fun breaking down complex material in a way that makes it accessible and interesting. They leverage social media (TikTok @malikandmiles) to make STEM entertaining and educational.
- Charlotte Oxnam: Charlotte is a plus-sized fashion entrepreneur who founded Cue the Curves, a tech startup aimed at creating a positive shopping experience for plus-size women. She does everything from coding to marketing and wants women of all sizes to feel confident through access to fashion that fits both their body and their personality.
- Natalie White: Natalie grew up an athlete, playing basketball through college. She experienced inequity in sport as many women athletes have, but doesn’t think wearing shoes designed for men should be one of them. She wants to help give women equal footing in the world of basketball, not just culturally, but physically. Natalie is the founder of Moolah Kicks, the first women’s basketball shoe brand built by and for female ballers, recognizing and addressing the unique anatomy of women’s feet.
“What I love most about this campaign is the energy and passion Natalie, Charlotte and Malik and Miles have for addressing issues that are so relevant today. They turn obstacles into opportunities not just for themselves but for others. Windows 11 just helps them do what they love,” said Kathleen Hall, chief brand officer, Microsoft.
The integrated campaign will run globally in the U.S, Canada, U.K. France, Germany, and Australia across all media channels including broadcast, digital, social and out of home. The campaign will be featured at launch in the Men’s and Women’s NCAA March Madness Tournament (US). Global markets will launch on April 11th with presence in key tentpole moments including the Premier League & Champions League (US,UK), Roland Garros French Open (FR, CA), IIHF World Hockey Championship Semi/Finals (CA), Lego Masters, MasterChef Australia & The Voice (AU) and the NBA and NHL Playoffs (US, CA, FR).
view more - Creative
Microsoft
Kathleen Hall : Corporate Vice President of Brand, Advertising and Research
Carol Hutchinson : GM, Global Advertising
Stacey Terrien : Director, Global Consumer Advertising
Steve Simmons : Director, Global Consumer Advertising
Ron Schott : Senior Marketing Manager
Dawn Novak : Senior Product Marketing Manager
Hannah Westing : Senior Marketing Manager
Jenny Leahy : Director of Global Advertising, Social and Media Partnerships
Danielle Radcliffe : Senior Marketing Manager
McCann New York
Sean Bryan : Co-Chief Creative Officer North America
Shayne Millington : Co
Cristina Reina : EVP, Global Executive Creative Director
Pete Johnson : EVP, Global Executive Creative Director
Nic Howell : SVP Group Creative Director
Geoff Bentz : SVP Group Creative Director
Brad Soulas : VP Creative Director
Kristine Salm : VP Creative Director
Nick Ciomperlik : Creative Director
Tim Min : Associate Creative Director
Mook Phoungbut : Associate Design Director
Gonzalo Hergueta : Design Lead
Doug Koh : Senior Designer
Will Roche : Creative Director
Justin Horowitz : Creative Director
Eugene Gao : Sr. Copywriter
Avery Young : Sr. Art Director
Adam Rotstein : Sr. Copywriter
Mikey Bready : Art Director
Robert Arthur : Art Director
Jack McNamara : Copywriter
Craig Ferguson : Copywriter
Robert Casella : Jr. Art Director
Campbell George : Jr. Copywriter
Chocho Han : Designer
Malik Dupree : Junior Designer
David Cliff : Director of Creative Technology
Alicia Foor : Creative Technologist
Business Leadership
Kevin Nelson : Managing Director, McCann NY
Jeremy Miller : EVP, Global Chief Marketing and Communications Officer, McCann Worldgroup
Victoria Park : Communications Director, McCann Worldgroup
Socrates Papazoglou : SVP, Group Account Director
Pati Burelli : Account Director
Divya Joseph : Account Supervisor
Daniela Vinick : Account Supervisor
Matt Scapelletti : VP Account Director
Amy Levine : Account Supervisor
Toyin Lanade : Account Executive
Eric Song : Implementation Manager
Chanelle Wright : Assistant Account Executive
Project Management
Lauren Kosche : Senior Project Manager
Catalina Condon : Senior Project Manager
Alice Lee : Associate Project Manager
Production
Aaron Kovan : EVP, Chief Production Officer
Stacy Flaum : SVP, Executive Integrated Producer
MJ Soler : Senior Producer
Christine Clavio : Producer
Ana Goldoni : Junior Producer
Patty Visconti : VP, Senior Interactive Producer
Kelly Ramsey : Senior Art Producer
Eric David Johnson aka DJ Bunny Ears : SVP, Executive Music Producer
Colleen Dahlstrom : Music Producer
Madison Rowe : Junior Music Producer
Strategy
Erica Yahr : Chief Strategy Officer
Amadeo Plaza : VP, Strategy Director
Kyla Jackson : Associate Strategist
Business Affairs
David Halberstadt : Business Manager
Terry Marcello : VP Director Talent Payment
Lisa Schneider : Talent Payment Manager
Jamie Jou : Music Business Manager
Tool
Erich Joiner : Director
Amy DeLossa : Head of Production
Rob Sexton : Executive Producer
Kelly Christensen : Line Producer
Photography
Charlie Schuck : Photographer
Maria Bianco @ Bianco Artists : Photographer’s Agent/Producer
Julian Max Metter : 1st AD
Becca Reiss : Producer
Matthew Gordon : 1st Assistant
Daniel Primero : Digitech
DS Casting
Danya Solomon: Casting Director
Christian Aeschliman : Interviewer
Editorial and Post Production
NO6
Corina Dennison: Executive Producer
Charina Espino : Senior Producer
Chris Van Dyke: Senior Editor
Dan Aronin: Senior Editor
Nick Schneider: Editor
April Etmanski: Assistant Editor
Grace Yang : Assistant Editor
Britt Bernstein : Assistant Editor
Mark Reyes: Finishing Producer
John Shea: Flame Artist
Ed Skupeen : Flame Artist
Jami Ross : Flame Artist
David Gerber: Graphic Artist
Post Production
The Mill
Angela Lupo : Executive Producer
Sina Takerkhani : Creative Director
Yvonne Apollonio : Producer
Roger Hom : Designer
Fede Reano : Designer, 3D Lighter
David Manzo : 3D/2D Animator/Compositor
Karim Moussa : 3D Modeler/Texturer
Todd Mesher : Compositor/Flame
Dylan Nett : Nuke artist
James Tillett : Colorist
Kris Smale : Colorist
Meghan Lang Bice : Color EP
Gabe Wakeman : Color Producer
Kay Carpenter : Color Producer
Alexandria Adams : Color Producer
Audio Post Production
Sonic Union
Justine Cortale : Studio Director
Mike Marinelli : Mixer
Company 3
Kevin Breheny : Senior Producer
Tim Masick : Colorist
JSM
Joel Simon : CCO/CEO
Jeff Fiorello : VP/Executive Producer
Norm Felker : Senior Producer
Andrew Manning : Senior Producer
Sharon Cha : Senior Producer
Composers
M&M : Rebecca Riter & Joel Simon
Natalie : Jason Krebs & Joel Simon
Charlotte : Nathan Kil & Joel Simon
Craft NY
Dan Priore : Executive Producer
Brent Miller : Post Producer
Jose Gerardi : Senior Editor
Eileen Kaufman : Executive Print Producer
Matthew Tuthill : retouching manager
Anthony Howard : Senior print producer
Lindsay Bleemer : print producer
Eileen Dwyer : designer
Amy Lipson : designer
Charlene Haddad : digital producer
Theodore McFail : Digital Producer
Andrew Bacha : Retoucher
Carlton Houzell: Retoucher
Pablo Tauler: Retoucher
Traian Stanescu: Retoucher
Tyler Shumway: Retoucher
Denis Koltsov : Design Supervisor
David Lillis : Developer
Kurt Suchomel : Developer
Mike Gallay : Developer
Tom Miller : Developer
Mohamed Sadik : QA
Puneet Oberoi : QA
Craft UK
Marta Gromysz : Implementation Director
Ludovica Bevilacqua : Senior Implementation Manager
Anna Regache : Senior Implementation Manager
Kezia Okereke : Account Executive
Cristina Aguirre : Implementation Manager
Hannah Gardiner : UK Post Producer
Jamie Cooper : UK Post Producer
David Smith : UK Digital Producer
Categories: Consumer Electronics, PCs and Laptops
McCann North America, Thu, 24 Mar 2022 15:05:25 GMT
