Windmill Lane Launches New Commercials Team

Windmill Lane’s passion for commercials remains as fervent today as it was upon foundation. With the appointment of key staff and the promotion of Jess Felton to head of commercials - Ireland’s longest running post production studio has issued a statement of intent for 2023 and beyond. 

According to Core’s 2023 Outlook report (as published in the Sunday Independent) the Irish advertising market is forecast to grow again in 2023 by around 3.8% to hit €1.43 billion, with most media channels to get a boost. And with the optimism, not to mention competitive nature, around the advertising market in Ireland - Jess is keen to provide a streamlined and cost effective service to current and prospective clients.

Jess Felton

Jess has many years experience in post-production both in Ireland and overseas, specialising in commercials for a wide range of national and international brands and clients. Jess has exhibited a passion for nurturing new talent from Ireland and further afield. She is also heavily involved with local Commercial committees in Ireland, including the upcoming Emerging Directors Awards. 

Speaking of her promotion Jess said: The shape of the Windmill Lane commercials team has changed dramatically in the last three years. The ability to pivot and pivot fast when the pandemic hit has certainly stood to us. We have had to rebuild and recruit for a different market, a different world. It’s been fascinating seeing all the chess pieces being thrown up in the air and seeing where they fall. We have a really exciting team of creatives - old and new - and being able to introduce them to a very changed Dublin agency scene is exciting. 

Creative Directors

Jess will be supported primarily by Head of Production Deborah Doherty as well as the teams in Editorial, Audio, VFX and Colour (listed below). Key to that support are Windmill Lane’s Creative Directors - Donal O’Keeffe & Manus Goan. Fresh off their work on Glenhaven’s unique and visually arresting campaign Donal & Manus have an ambitious vision for Windmill Lane going forward. 

Having worked with global brands including; DAZN, Nike, Amazon, Virgin and FIFA Donal’s wealth of experience, including a 12 year stint in the UK where he last worked for MPC, will prove crucial to Windmill Lane’s vision.

Windmill Lane Commercials is, for me, the perfect combination of skill, ambition and scale. It's the story of modern day Ireland; with a very ambitious and experienced drive but also retaining a personable and friendly approach. Bringing experience from across the globe back to Dublin and reaffirming Windmill Lane’s gold standard in commercials and creative design. 

The advertising world is dependent on many creative partnerships and, luckily for Windmill Lane, Manus Goan & Donal are a team that promises great things moving forward. Having honed his skills in New York City and working as Head of Creative at Windmill Lane since 2022 Manus has worked with clients including; Tesco, Deloitte, An Post and Pepsi.

Over the past year we have refreshed our creative department with Donal and Sarah joining the team and I am excited to continue to share our talent and expertise with our clients. 

We have been working on growing our network of highly skilled and specialist freelance artists both here and abroad, in order to create bespoke teams that are perfectly suited for each client's projects. This modular approach puts creativity at the forefront of our offerings. says Manus. 

The Commercials team will be completed by; Vita Mak (Producer), Lee Hickey (Editor), Renata Fitzpatrick (Producer/Audio), Sarah Gillick (2D Compositor / Finishing Artist), Mick Creedon (Head of Audio) & Tom Morris (Sound Editor).