Peach
Hobby home page
Soundlounge
AdGreen
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Win a $29k Car for 29k Likes with Ogilvy Australia's New Mini Campaign

Creative 235 Add to collection

Latest promo is aligned with the MINI Ray ‘Funexpected’ brand campaign

Win a $29k Car for 29k Likes with Ogilvy Australia's New Mini Campaign

The limited edition MINI Ray is now available for just $29k driveaway, making it the most affordable model in the range. To celebrate its launch, MINI is giving Australians the chance to win a MINI Ray for 29k Instagram likes, in a new campaign created by Ogilvy Melbourne.

To enter #MINIRAY29k, aspiring MINI drivers need to create an original Instagram post inspired by the Ray - a vibrant model that makes a statement with a choice of three bright accent colours; green, pink or yellow.

Over the next two weeks, creative entries will be encouraged in the form of images, games, gifs, challenges, songs, videos and stunts. Entry posts must feature at least one of the car’s three accent colours and be tagged with #MINIRAY29K and @miniaustralia.

Three finalists will be shortlisted and the first of them to reach 29k likes for their contribution will get the keys to a limited edition MINI Ray.

Says Gabrielle Byfield, National Marketing Manager, MINI: “The #MINIRAY29K promotion provides us with a more engaging platform to reach the key millennial audience we are targeting for this campaign. Given traditional ATL channels don’t typically resonate well with the millennial set, we wanted to find a way to reach them in a medium they engage with every day. Having a socially lead promotion with #MINIRAY29K provides us with the perfect opportunity to do so.”

This promo is aligned with the MINI Ray ‘Funexpected’ brand campaign, which is launching this week in outdoor, print and digital across Australia.


view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Media Agency

Media Agency: Vizeum

Creative Agency

Creative Agency: Ogilvy Melbourne

Categories: Automotive, Cars

Ogilvy Australia, Tue, 02 Aug 2016 01:01:01 GMT