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Wimbledon Honours an Epic Fortnight of Tennis with 'The Coin Toss'

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McCann London and Craft London launched a 60-second film for the finals featuring coins previously sent to space
Wimbledon Honours an Epic Fortnight of Tennis with 'The Coin Toss'

To honour the epic and unique journey to this year’s Wimbledon finals - and to celebrate the four finalists who made it through the fortnight - the AELTC has teamed up with McCann London and Craft London to create a new 60-second film entitled ‘The Coin Toss.’

Narrated by AELTC chairman Philip Brook CBE, the unique film tells the story of how a chance conversation turned into a space mission and was distributed globally on TV and online to promote the Finals Weekend on Saturday 13 and Sunday 14 July.

Every match has a coin toss, and every coin toss features a coin. But the coins that were used for the coin tosses at this year’s Championships’ Finals travelled to space and back. NASA astronaut Drew Feustel visited The Championships 2017 with his wife Indira and fellow astronaut Tim Peake, and it was then that he and Philip Brook CBE, chairman of the All England Lawn Tennis Club (AELTC), came up with the idea to take a special pair of coins from Wimbledon with him aboard his six-month long mission.

And so, as the film shows, the two coins were made, travelling from SW19 to the International Space Station, with Drew interviewed live from space during The Championships 2018. Back on earth and back at Wimbledon, Drew handed over the coins to the two young people selected to perform the coin toss at the Ladies’ and Gentlemen’s Singles Finals, before watching both finals from the Royal Box as guests of the chairman.

Marni Johnson (aged 13) performed the coin toss at Ladies’ Singles Final on Centre Court on Saturday 13 July, representing Regenerate, which works with disadvantaged young people and families in Roehampton and estates across London.

Omar Popal (aged 14) took part in the coin toss ceremony at the Gentlemen’s Singles Final on Sunday 14 July, representing the Prince’s Trust which helps young people aged 11 to 30 who are struggling at school or unemployed, to develop the confidence and skills they need to live, learn and earn.

Regenerate and the Prince’s Trust were nominated by the Wimbledon Foundation, the official charity of the All England Club and The Championships.

Philip Brook CBE, chairman of the AELTC, commented: “Wimbledon has a long and rich history, and this new expedition is very symbolic for us. From year to year, there is so much change. It is a constant, continual improvement, for both the players and the Club. The journey of the coins, as reflected in our new film, and the young people we select to perform the coin toss, symbolise our collective pursuit of greatness – and we are thrilled to be showcasing this amazing story for this year’s Finals.”

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Client

Advertiser: Wimbledon

Brand Manager: Harry Kerr

Head of Marketing and Commercial: James Ralley

Commercial and Media Director: Mick Desmond

Head of Communications, Content & Digital: Alexandra Willis

Post Production / VFX

Colourist: Simon Pearson

3D Artist: Thomas Brady

Sound

Sound Engineer: Giselle Hall

Creative Agency

Creative Agency: McCann London

Chief Creative Officer: Rob Doubal and Laurence Thomson (McCann UK)

Creative Director: Rob Webster and Alexei Berwitz

Planner: Emily Ellis

Business Director: Tommy Smith

Account Manager: Alice Lindsay

Project Director: Daniela Loccisano

Co-President: Rob Doubal and Laurence Thomson

Senior Creatives: Matt Searle and Olly Wood

Chief Strategy Officer: Theo Izzard-Brown

Production Company

Production Company: Craft London

Executive Producer: Jonathan Davis

Producer: Anna Cartwright, Tom Ayling

Director: Simon+Ben

Music

Composer: Catalin Calinescu

Music Supervision: Chris Graves

Genres: Documentary, People, Storytelling

Categories: Events, Sports and Leisure

McCann London, Mon, 15 Jul 2019 11:14:06 GMT