Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Willie Nelson has Sustainability on his Mind for FedEx

Creative 256 Add to collection

New film from BBDO New York promotes FedEx's sustainability goals

Willie Nelson has Sustainability on his Mind for FedEx

As we close out Earth Month, FedEx launches its latest sustainability marketing effort, themed ‘Priority Earth,’ with the support of musical legend and recognised environmentalist, Willie Nelson.

FedEx has always prioritised delivering for its customers. But there is another priority we all share: Earth. FedEx is doing its part to prioritise a more sustainable planet, with the goal to be carbon neutral by 2040—which the brand first publicised just last month.

A new spot features Willie Nelson’s iconic track, ‘Always On My Mind,’ with the star himself making a cameo at the end. The film, ‘Delivering For Earth’ depicts FedEx’s efforts for a more sustainable world by highlighting some of the tangible actions and innovations the brand has put in place to further its carbon neutrality goals. The work catches attention with its somewhat hyperbolic love story featuring real FedEx innovations as 'gifts' to the planet, including the increasing use of electric vehicles, reusable envelopes, and ‘Roxo’—the FedEx SameDay Delivery Bot, now in development.

The work launches on what happens to be Willie Nelson’s birthday— a gift from him and FedEx for your viewing pleasure!

Created with its longtime creative agency BBDO New York, the team seized the opportunity to harness Willie Nelson’s star power to support the brand’s mission. Nelson is well-known for his environmentalism, often hosting events to raise awareness about the importance of sustainability and having received awards for championing environmental causes.

The work is part of the new FedEx overarching brand positioning, ‘Where Now Meets Next,’ which debuted earlier this year.

 

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client 

CLIENT: FedEx

Agency 

CREATIVE AGENCY: BBDO New York 

Chief Creative Officer, Worldwide: David Lubars

EVP, Executive Creative Director: Greg Ketchum

EVP, Executive Creative Director: Tom Godici

SVP, Senior Creative Director: Greg Gerstner

VP, Creative Director: Banks Noel

SVP, Group Executive Producer: Alex Gianni

Executive Producer: Hyatt Choate

Art Producer: Jasmine Batista

Senior Music Producer: Julia Millison

VP, Business Affairs: Kathleen Bannon

Associate Art Producer: Lizzy Lehn

EVP, Senior Account Director: Josh Steinman

VP, Account Director: Miranda Hardy

Account Manager: Christian Martinez 

Account Executive: Caroline Schwartz

VP, Group Planning Director: Zach Kula

Senior Planner: Alexandra Britt

Production

PRODUCTION COMPANY: Biscuit FilmWorks

Director: Noam Murro

Partner/Managing Director: Shawn Lacy

Executive Producer: Andrew Travelstead

UPM/Producer: Brady Vant Hull

Head of Production: Sean Moody

Director of Photography: Eric Schmidt

Production Designer: Brock Houghton

Production Service

Production Service Company (Edinburgh locations): LS Productions

Edit

EDITORIAL COMPANY: Rock Paper Scissor

Executive Producer: Eve Kor

Producer: Jenny Greenfield

Editor: Damion Clayton

Assistant Editor: Tom Mika

Colour 

TELECINE/COLOR COMPANY: Color Collective

Telecine Artist: Alex Bickel

Producer: Claudia Guevara

Finish

CONFORM / FINISH COMPANY: Method Studios

Conform Artist: Douglas Luka

Producer: Bennet Lieber

Mix and Record

MIX & RECORD COMPANY: Sound Lounge

Engineer: Tom Jucarone

Producer: Lauren Mullen

Genres: People, Storytelling

Categories: Business Services, Courier

BBDO New York, Fri, 30 Apr 2021 13:53:25 GMT