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William Hill Jumps into the Drama of Cheltenham Racing Festival

Creative 169 Add to collection

FAMILIA director Francis Wallis and producer Toby Walsham bring together the grit, drama and nerves of the horse racing season

William Hill Jumps into the Drama of Cheltenham Racing Festival

FAMILIA brings the excitement and drama of Jumps season with a new TVC for William Hill in the lead up to Cheltenham festival. Francis Wallis (director) and Toby Walsham (producer) highlight the toil, grit, and pre-game nerves of race day, bringing a beautiful and cinematic take on the Cheltenham race day experience 

Authenticity to the sport was of key importance throughout this project. This played a huge role in bringing the visual to life, however it did mean having to adapt our shooting schedule around our professional Jockeys and finely tuned racehorses. There was no space for more than two or three takes with our horses due to their strict daily regimes, so getting it right the first time was of the utmost importance. 

Director, Francis Wallis: “There are few spectacles as dynamic, compelling, and even emotive as galloping horses, and from a directorial perspective this was something that I was drawn to from the beginning. William Hill and Angus Gordon (head of global creative@William hill) in particular were great in the manner in which they let me approach this project. 

I knew from the start that we would be best served through a deeply cinematic approach. I drew comparisons with films like Ridley Scott's 'Gladiator' in terms of capturing tension and nerves that the gladiators or in this instance Jockeys had to go through before each race. Callan Green was the perfect director of photography to help paint a visual aesthetic that not only resonated with the brand but could bring out the emotion, tension, and grit from the visual and narrative. 

It is clear that there is a common bond and 'brotherhood' between the groups of people and dynamics involved in horse racing as a sport, and this was always something that I wanted to stay true to and portray accurately, be it through the punters, the experts in the field, or simply through the jockeys themselves."


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Production 

DIRECTOR: Francis Wallis 

EXECUTIVE PRODUCER: Toby Walsham 

PRODUCTION MANAGER: Beatrice Giustini

PRODUCTION ASSISTANT: Jack Filtness 

PRODUCTION COMPANY: FAMILIA 

LOCATION MANAGER: Luke Jackson 

AD

1st AD: Marc Wilson 

2nd AD: Dave Stocks 

RUNNER: David Amoah 

RUNNER: Harry Sharp 

Camera and Photography 

DOP: Callan Green 

FOCUS PULLER: Barney Batchelor 

CLAPPER LOADER: Christopher Starkey 

CAMERA TRAINEE: Marcel McKenzie 

VIDEO PLAYBACK: Nick Forrester 

GRIP: Bobby Brown 

RIGGER: Graham Petherick 

DIT: Joe Jamieson 

2nd Unit 

2nd UNIT DOP: Tom Wade 

2nd UNIT FOCUS PULLER: Ryan Parkins 

2nd UNIT CLAPPER LOADER: Ben Foat 

Spark 

GAFFER: Kieran Waites 

SPARK: Guy Minoli 

SPARK: Dean Chambers 

SPARK: Dury Burdis 

GENNIE OP: James Beckett 

Art Direction

ART DIRECTOR: Kat Hawker 

ART DIRECTOR ASSISTANT: Lea Emmery 

ART DIRECTOR ASSISTANT: Fingal Green 

Make Up 

MUA: Robyn Rowan 

MUA ASSISTANT: Lydia Harding 

Styling 

STYLIST: Natalie Wilkins 

STYLIST ASSISTANT: Talia Le Sueur

WORK EXPERIENCE / BTS: Charlie Coleman 

COVID SUPERVISOR / MEDIC: Sam Brooks 

MINIBUS DRIVER: Terry Reed 

Post Production 

POST HOUSE: Coffee & TV 

EDIT HOUSE: Tenthree 

EDITOR: Iain Whiteright 

COLOURIST/ GRADE: Simona Cristea @ Coffee & TV 

MUSIC: Daniel Lidchi @ Only Audio 

SOUND DESIGN: Chris Southwell @ Unit TV

William Hill

WILLIAM HILL PRODUCER: BUMBLE DAVIS

WILLIAM HILL CREATIVE DIRECTOR: ANGUS GORDON

Genres: Action

Categories: Gambling, Sports and Leisure

FAMILIA, Thu, 25 Feb 2021 11:04:36 GMT