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Creative in association withGear Seven
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Willem Dafoe is Marilyn Monroe in SNICKERS' Super Bowl 50 Spot

04/02/2016
Advertising Agency
New York, USA
191
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BBDO NY puts the hungry blonde bombshell in the spotlight for ad directed by Jim Jenkins

This week, SNICKERS launched its new Super Bowl 50 commercial, the latest addition to SNICKERS’ global, award-winning “You’re Not You When You’re Hungry” campaign.

Created by BBDO New York, the spot goes back to 1955 (even leveraging the 1950’s SNICKERS packaging) and features a hungry Marilyn Monroe on the set of the classic film ‘The Seven Year Itch.’ In the all-new 30 second commercial, the hungry blonde bombshell transforms into a cranky version of herself, played by actor Willem Dafoe.

The commercial also includes Eugene Levy in the role of a stage hand who’s charged with the task of making Marilyn’s dress flap in the wind above a New York City subway grate – one of the movie’s most iconic scenes.


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