Will the European Parliament Film Make Voting Fashionable?

As Europe decides its future at today’s European Parliamentary elections, one of the big challenges facing politicians is the puzzle of encouraging young people to get engaged and vote. Reaching out to the younger members of the electorate has been an ongoing challenge – Denmark has notoriously hit the headlines with its banned, sex ‘n’ drugs-fuelled efforts. The European Parliament and Ogilvy & Mather Belgium have taken a somewhat different approach. Eschewing the standard stern lecture - or overly juvenile humour - the European Parliament has commissioned a dark, surreal film with a fashionable spin from Czar director Koen Mortier. 

Act. React. Impact sees a first-time voter thrown into an action-packed adventure. He casts his vote and is dramatically thrust out of the window. More Nowness-type fashion film than party political broadcast, the spot combines comedy and style to demonstrate the impact that a voter can have.

EUROPEAN PARLIAMENT 'Act. React. Impact' (European Elections 2014) from CZAR.BE on Vimeo.

Director: Koen Mortier

Client : European Parliament

Agency : Ogilvy Group Belgium

Creative Director: Sam De Win

Creation : Sam De Win

Creation : Seb De Roover

Creation : Koen Mortier (copywriter)

TV Producer : Bruno Dejonghe

Film Production Company : Czar

Music : Compact Disk Dummies

DOP : Menno Mans

Producer : Joop Haesen

Executive Producer : Eurydice Gysel

Editor : Manu Van Hove @ Het Digitaal Geweld

Sound : Senjan Jansen @ Senstudio

Online : Ann Vandenbussche @ Nozon

Grading : Joost Van Kerckhove