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Will Ferrell Goes Nuts as Scandinavian Bank Lunar's Hilarious Money Guru

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Challenger bank teams up with Åkestam Holst shake up the banking world and help 'power your money'

Will Ferrell Goes Nuts as Scandinavian Bank Lunar's Hilarious Money Guru

Challenger bank Lunar teamed up with Åkestam Holst / NoA to create a Nordic brand campaign to shake up the status quo in the world of banking dinosaurs. They want to help people gain control of their money and to be perceived as a true challenger, far beyond boring. A bank that dares to be different, for people who don’t want to engage in the boring and limiting aspects of banking.

In this campaign, Will Ferrell plays Will Power, an over-the-top life coach/ money guru with a confidence slightly bigger than his skills (and hands). He is constantly dropping life wisdom quotes on how to become rich and powerful. The answer to all questions of life is to download the Lunar app and get going! Åkestam Holst / NoA, Will Ferrell, director Jake Szymanski and Talent Republic created the campaign in close collaboration.

“We’re beyond excited for the opportunity to develop this campaign together with Will Ferrell. We wanted to create a concept far from the standard banking communication guidelines, to help people regain control of their money life. The Will Power campaign is a piece of pure and unfiltered silliness, just the way we like it” says Joakim Khoury, creative director at Åkestam Holst / NoA.

The campaign will run on TVC, out of home, digital and social during 2021 with new films and assets to be launched later in the year. Carpe money, baby!

“Will Ferrell rarely undertakes commercial work, so it was a huge coup for us to expedite the partnership with Lunar. His appetite to understand the brand and direct involvement on a creative level, was impressive and still comparatively rare by Hollywood standards” says Anne Batz, Founder of Talent Republic.

The campaign is created by Swedish creative agency Åkestam Holst / NoA, in collaboration with London based hero casting agents Talent Republic and production company Gifted Youth.

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Advertising agency: Åkestam Holst / NoA

Creative Director & Art Director: Joakim Khoury

Creative Director: Magnus Jakobsson

Art Director: Folke Kühlhorn

Copywriter: Henrik Billing

Account Manager: John Müllersdorf

Agency Producer: Petur Mogensen

Researcher: Simon Kristiansson

Final Art: Jens Broman

Client Director: Jesper Ander


CEO: Ken Klausen

CMO: Signe Julie Valeur

Brand Director: Will Rust


Talent Specialists: Talent Republic

CEO and founder: Anne Batz

Managing Partner: Charlie Powell,

Senior Account Executive: Ella Barker


Production Company: Gifted Youth LA

Director: Jake Szymanski

Executive Producer: Josh Morse

Producer: Stephan Mohammed

DoP: Jas Shelton


Editing Company: The Den Editorial

Editor: Christjan Jordan & Matthew Hilber


Online/VFX: Swiss

Sound design: Ponytail


Still Photography: Sean Zaccheo

Retouch: Johan Cabezos & Niklas Axelsson

Genres: People, Storytelling, Comedy

Categories: Banking, Finance

Åkestam Holst, Tue, 15 Mar 2022 14:00:31 GMT