Mon, 28 Apr 2014 16:40:43 GMT
For lack of funds, Radio Faro Cultural, the only classical music radio station of Guatemala, was in risk of being closed.
To generate awareness in a quick and impactful manner TBWA decided to very crudely show what the closing of this radio would mean for Guatemala: the death of classical music, Beethoven's second death.
TBWA\Guate published a series of obituaries, with all the music, voice and elements of the traditional ones, but mourning very profoundly that Mr. Ludwig Van Beethoven could pass away for a second time; praying for its music they invited the audience to tune in and help save Radio Faro.
Agency: TBWA\Guate, Guatemala
Client: Radio Faro Cultural
CEO: Raúl Herrera
General Creative Director: Martín Sica.
Creative Directors: Luis Guzmán y Francisco Pérez
Art Directors: Levin Méndez y Javier Contreras
Producer: Mateo Gómez
Planning Director: Flora Hasbun
Categories: Media and Entertainment, TV and RadioTBWA Worldwide, Mon, 28 Apr 2014 16:40:43 GMT