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Wilkinson Sword Asks Fashion-savvy Londoners to Break the Routine

Creative 729 Add to collection

JWT London launches new print ads shot by Alan Harford & Christiano Neves

Wilkinson Sword Asks Fashion-savvy Londoners to Break the Routine

JWT London has launched a new exciting campaign for Wilkinson Sword called 'Break the Routine'.

Targeting fashion-savvy Londoners, the three executions play on the mundane routine of shaving and show how Wilkinson Sword’s Hydro 5 Groomer can help try more exciting styles.

The creatives behind the ads said: "Nowadays, more and more men take pride in their appearance. However, many still don’t realise the potential of shaving and grooming, for them it's simply a daily chore. We wanted to show them how easy it is to break their shaving routine and create a multitude of new looks and styles."

The campaign will run in the press, OOH and indoor posters.

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Creative Agency

Account Management: Alexandra Peacock

Art Buyer: Stuart Heyburn

Creative Agency: JWT London

Executive Creative Director: Russell Ramsey

Head of Art: Christiano Neves

Photographer: Alan Harford

Project Director: Stuart Heyburn

Categories: Shaving, Beauty & Health

Wunderman Thompson London, Tue, 19 May 2015 09:40:17 GMT