Wunderman Thompson London
Tue, 19 May 2015 09:40:17 GMT
JWT London has launched a new exciting campaign for Wilkinson Sword called 'Break the Routine'.
Targeting fashion-savvy Londoners, the three executions play on the mundane routine of shaving and show how Wilkinson Sword’s Hydro 5 Groomer can help try more exciting styles.
The creatives behind the ads said: "Nowadays, more and more men take pride in their appearance. However, many still don’t realise the potential of shaving and grooming, for them it's simply a daily chore. We wanted to show them how easy it is to break their shaving routine and create a multitude of new looks and styles."
The campaign will run in the press, OOH and indoor posters.
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Account Management: Alexandra Peacock
Art Buyer: Stuart Heyburn
Creative Agency: JWT London
Executive Creative Director: Russell Ramsey
Head of Art: Christiano Neves
Photographer: Alan Harford
Project Director: Stuart Heyburn
Categories: Shaving, Beauty & HealthWunderman Thompson London, Tue, 19 May 2015 09:40:17 GMT