Via AJF Partnership Sydney and Luscious International
Campari Australia has launched a new brand campaign for Wild Turkey bourbon, Australia’s leading premium Kentucky Straight Bourbon.
According to Wild Turkey Bourbon’s Group Marketing Manager, Sally Byrne, the new campaign salutes and celebrates prominent men throughout history who have ‘stepped up’ and ignites the universal desire for all Aussie blokes to ‘have a go’. The teams at AJF Partnership Sydney and production company, Luscious International, have been unrelenting in their ambition to create an execution that brings this to life.”
AJF Creative Director, and lifelong Wild Turkey connoisseur, Adam Rose said: “Rewarding a mate who steps up has provided us with a very exciting platform. Getting the opportunity to tinker with 1200bhp engines, climb Everest, play golf on the moon and be served bourbon by a turkey doesn’t happen as often as I’d like these days, but thankfully it did on this job. From our very first strategy session to working with legendary Top Gun actor James Tolkan, it’s been an absolute blast.”
Fresh from a five-year stint shooting Top Gear in the UK, Luscious director Owen Trevor was equally enthusiastic about the project. “From the outset, I loved the idea of saluting men who step up. When I saw the initial script, I wanted to start shooting immediately! Rarely do you get such a fantastic chance to unleash a full bag of tricks.” he said.
The comprehensive campaign launched exclusively to Wild Turkey’s Facebook fans on Friday and includes 1 x 60, 3 x 30 and 4 x 15 second TVCs, plus digital, outdoor and point of sale.