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Wieden+Kennedy's Urban Adventure In New Heineken Ad

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Heineken campaign by Traktor and W+K Amsterdam inspires new city experiences

Wieden+Kennedy's Urban Adventure In New Heineken Ad

Heineken has today unveiled its latest global campaign, ‘Cities of the World’, aimed to inspire men to live worldly, new adventures by unlocking the secrets of their cities. The fully integrated campaign includes a 2 minute TVC, on-line activation and special edition Heineken bottles.

The latest TVC, ‘The City’, is the seventh film in ‘The Legends’ series featuring Men of the World who are pushed to discover heir limits and go beyond them. Created by Heineken, in partnership with Wieden + Kennedy Amsterdam, its main character embarks on an adventure by following a set of business cards lost by a beautiful woman, Eve, with each card uncovering surprising and hidden venues in his city. The TVC is a reminder to Men of the World that every great city offers an endless adventure within its sky-scraping towers and neon lit streets. It reinforces the notion that men should never stop exploring their own urban backyard.


To celebrate the launch, Heineken has produced a set of specially designed bottles, each with one of six global cities printed on it; New York, Shanghai, Berlin, Amsterdam, London & Rio de Janeiro. Special edition bottles will be available globally.

“Men of the World want to make the most out of their time in the city, because they know life only gives them one shot. So they  really live their city by seeking out new experiences and adventures and they have an underlying fear of missing out on the best ones (FOMO),” said Gianluca Di Tondo, Senior Brand Director Global Heineken Brand. “Heineken is always looking for innovative ways to interact with our Men of the World. Knowing that they fear missing out, Heineken is there to help by giving them the inspiration they need to become legends in their city.”

“Our Men of the World know the usual hotspots in their cities, and they are hungry for new experiences,” continued Gianluca Di Tondo. “The ‘Cities of the World’ campaign aims to inspire and motivate them to get out of their comfort zones, to embrace the unusual and embark on worldly adventures in their own cities.” May 12th marks the global launch of ‘The City’ TVC and ‘Cities of the World’ campaign with local activations to follow in more than 100 countries, beginning with the USA.


Credits


HEINEKEN

Global Brand Director: Gianluca di Tondo

Global Communications Director: Anuraag Trikha

Global Communications Manager: Diana Agudelo



WIEDEN+KENNEDY AMSTERDAM

Executive Creative Directors: Mark Bernath & Eric Quennoy

Creative Directors: Thierry Albert & Faustin Claverie

Art Director: Mike Bond

Copywriter: Bern Hunter 

Head of Broadcast Production: Erik Verheijen

Agency Producer: Tony Stearns / Ross Plummer 

Head of Planning: Martin Weigel

Strategic Planner: Nick Docherty

Group Account Director: Jordi Pont

Account Director: Clare Pickens

Account Manager: Jorge Fesser  / Thibaud Vincent-Genod 

Account Executive: Elianne Vermeulen

Head of Design: Joe Burrin

Studio Artist: Erik Blad

Project Manager: Jackie Barbour / Stacey Prudden

Business Affairs: Michael Graves



TVC PRODUCTION

PRODUCTION COMPANY: TRAKTOR

Director: Traktor

Director of Photography: Christopher Doyle

Producer: Rani Melendez


EDITING COMPANY: WORK POST 

Editor: Richard Orrick

Producer: Jane Dilworth

Assistant Editor: Charlie Moreton


AUDIO POST: 750 MPH

Sound Designer/Mixer: Sam Ashwell

Producer: Mary-Ann D'Cruz


MUSIC

Artist / Title: Elvis Presley  / "Bossa Nova Baby" 

Music Supervisor: Mary Ramos, Saturday Music Inc.

Publisher / Label: Carlin Music Corp. / Sony Music Entertainment

Elvis Presley appears courtesy of Elvis Presley Enterprises, LLC. All rights reserved.


POST PRODUCTION: MPC LONDON

VFX Supervisor/Lead Flame: Bill McNamara

Producer: Anandi Peiris 

Colorist: George K



PRINT PRODUCTION

Photographer: Neil Massey


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Categories: Beers, Alcoholic Beverages

lbbonline.com, Mon, 12 May 2014 09:33:02 GMT