Wieden+Kennedy Shows Us Why You Don't Need A Partner To Have A Good Holiday

The latest TVC from Booking.com celebrates the lone female traveller after insight reveals that women feel more confident as a result of traveling alone.

Findings released today as part of the first Solo Travel Report commissioned by Booking.com, has revealed half of female solo travel enthusiasts (50%) are now more likely to holiday alone than they were five years ago. Whilst it might be the assumption that solo travel could be about an escape from everyday mundane life, the report showed that these women are more inclined to want to get away from it all to experience new cultures, with two thirds (65%) saying they actually feel more confident when taking a trip by themselves.

Created with Wieden+Kennedy Amsterdam, the 30-second ‘Brianless’ TVC celebrates this insight and the empowerment of the woman solo-traveller. The film tells the story of Jen, who loves her partner Brian, but doesn’t necessarily love the same type of holiday he does. Will she miss him or will this be her vacation of a lifetime?

The Booking.com Solo Travel Report concluded the trend also looks set to grow with over half (51%) of female solo travel fans saying they plan to do so again in the next 12 months. Additionally, over 80% of female Booking.com users interviewed separately claim they feel more confident when taking a trip by themselves. A number of factors are thought to be at play here, including the reassurance obtained by using a trusted site to book their accommodation.

“Our research suggests that female solo travel is a phenomenon that is here to stay,” comments Paul Hennessy, CMO at Booking.com. “Booking.com is at the heart of all travel planning, and gives us all that comfort we need when making our accommodation bookings. The Booking.com platform is committed to empower all travelers, no matter whether you’re going it alone or with friends, with the ability to book with confidence anywhere in the world, thanks to our destination finder and 27 million reviews.”

Further demonstrating the epic breadth of accommodation and proving the site’s got whatever a customer is looking for, Booking.com also recently released the 30-second ‘Golf’ spot.  Despite being one of the most frustrating sports in the world, golf is a game of love. Those who play it, love it deeply – so much so they go on vacation with it. With the widest range of incredible golf resorts on the planet, golf fanatics can ensure they’ll find that perfect spot where they can sleep, eat, talk and play this beloved game. Of course there are days when the game of golf may not love them back, but even a triple digit scorecard spanking hurts less when the 19th hole is a champion ‘Booking.yeah’ golf accommodation. 

‘Brianless’ will air across the UK and US from Monday 28 April 2014, while ‘Golf’ is live now in the UK, USA, Canada and Australia.  Both spots can also be viewed on Booking.com’s YouTube channel.

Credits

BOOKING.COM

CEO: Darren Huston

CMO: Paul Hennessy

Brand Director: Cort Cunningham

WIEDEN+KENNEDY AMSTERDAM

Executive Creative Directors: Mark Bernath & Eric Quennoy

Creative Director: Genevieve Hoey & Zach Watkins

Art Director: Kia Heinnen

Copywriter: Zoe Hawkins

Head of Broadcast Production: Erik Verheijen

Broadcast Producer: Elissa Singstock

Planner: Daisy Plummer

Communications Planner: Richard Oldfield

Group Account Director: Jordi Pont

Account Director: Courtney Trull

Account Manager: Alex Allcott

Project Manager: Jackie Barbour

Business Affairs: Emilie Douque

FILM PRODUCTION

PRODUCTION COMPANY: TRAKTOR

Director: Traktor

Director of Photography: Bojan Bazelli

Producer: Rani Melendez

EDITING COMPANY: FINAL CUT LONDON

Editor: Edward Line

AUDIO POST: GRAND CENTRAL RECORDING STUDIOS, LONDON

Sound Designer/Mixer: Raja Sehgal

MUSIC

GOLF - Music Track: ‘Nineteenth Hole’, written by Joseph Reuben

GOLF - Music Company: Menlo Park Music  London

BRIANLESS – Music Company: ABOMB Music London

POST PRODUCTION: MPC Amsterdam 

VFX Supervisor: Franck Lambertz

Colourist: Jean-Clement Soret

VFX Producer: Julie Evans

MEDIA AGENCY: W+K NY