Leading independent advertising agency Wieden+Kennedy (W+K) announced today that Global Coexecutive Creative Director Colleen DeCourcy will become an agency partner. DeCourcy joined Wieden+Kennedy in 2013 to partner with Dave Luhr and Mark Fitzloff on the W+K Global Management Team running W+K’s eight independent offices.
“The industry must be insanely jealous. We just secured one of the undisputable leaders in this age of dramatic change. Colleen DeCourcy, in a matter of months, has firmly integrated our existing digital talent, added more and enhanced their expertise,” said Dan Wieden, chairman and cofounder of W+K. “This accomplished while trotting around the W+K global network with David Luhr and Mark Fitzloff. Trust me: she’s the real deal.”
In the 18 months since joining W+K, DeCourcy has worked throughout the global network. Believing that culture and technology are now inseparable, DeCourcy has realigned existing digital developers and creative resources to create a new approach to technology development. She has also extended the creative department’s capabilities beyond advertising, into both experience and product design.
“Over the last 18 months W+K has graciously taught me more than a few things about the making of good advertising, but this agency and this opportunity are so much bigger than that,” commented DeCourcy. “Wieden, Luhr and Fitz have given me the space to be more than a ‘digital person.’ I am humbled and happily challenged by that. I'm equally excited by what the future holds for W+K.”
W+K welcomed DeCourcy in January 2013 from Socialistic, a social media content and design shop she founded, where she served as chief creative officer and CEO. Prior to starting her own company, DeCourcy served as TBWA Worldwide’s first chief digital officer and as chief experience officer at JWT New York and chief creative officer at Organic.
She joins global leaders Dan Wieden, Dave Luhr, Mark Fitzloff, Susan Hoffman, Tom Blessington, Bill Davenport, John Jay, Neil Christie, Tony Davidson and Kim Papworth as agency partners of the W+K global network.view more - Creative
Genres: Peoplelbbonline.com, Thu, 24 Apr 2014 12:28:11 GMT