It’s London Pride this week so what better time to raise some much-needed money and awareness for Positive East
, an East London charity which provides support for those affected by HIV. How? With 100 Arse Vases.
The Arse Vase is exactly what it sounds like. It’s a handmade ceramic vase, created by Wieden+Kennedy London’s Freddy Taylor and Paddy Treacy and artist Fredrik Andersson,
that’s in the shape of a cheeky little arse. It comes in three different colours: pink, tan and brown. Smooth or hairy. Your flowers go in the arse hole, naturally and they look like this:
The creatives behind the arse vase trying to generate as much noise around the Arse Vase as possible. This is a small-scale project without big financial backing.
The Arse Vase costs £40, plus postage and packaging. But you’ll have to hurry, as they are only doing a limited run of 100 vases. Wieden+Kennedy London kindly donated £1000 through its Spore Fund Scheme, which supports personal
creative projects, to ensure costs would be covered and every single penny raised can go to Positive East.
Wieden+Kennedy London has a strong partnership with Positive East. This year around London Pride, they decided they wanted to create something for them that could help to raise badly needed funds, help fight the stigma around HIV in a playful way and raise awareness about who Positive East are and what great work they do.
Fredrik Andersson said: “In recent years, I have realised that as an artist you have a responsibility to give something back to the queer community that is such a big part of my life. The opportunity to do it in the shape of a bum was just the cherry on top.”
Ian Montgomery of Positive East said: “The money raised from the Arse Vases will enable us to provide direct care and activities – ranging from counselling to group support - to more than 1,700 people living with HIV in east London over the next year. It will also support our HIV prevention activities and allow us to provide 1,500 free confidential and rapid HIV tests and provide sexual health information out in the community.”
Freddy Taylor and Paddy Treacy of Wieden+Kennedy London said:“Never underestimate the power of an arse.”