Wieden+Kennedy Amsterdam has been appointed global agency of record for The Glenlivet, the flagship single malt brand within the Chivas Brothers Limited portfolio.
The global account for the iconic single malt and leader in the US market will see the agency continue to build a passion brand that is relevant for today’s consumer.
Global Brand Director, Miriam Eceolaza, said: "Wieden+Kennedy Amsterdam is a dynamic agency and we were impressed by the team's creativity and passion. We are confident that together we can create innovative and exciting campaigns that will continue to strengthen our position as a leader in the single malt category."
Blake Harrop, W+K Amsterdam Managing Director, says: “There’s a lot to be inspired by in The Glenlivet brand; and its unashamed insistence on remaining true to its roots, its region and its source is perhaps what allows it to be so global. I think we see a bit of ourselves in The Glenlivet and we’re excited to help share their story with the world."
The Glenlivet, is known as the original Single Malt that set the standard in taste and quality since 1824. The Scotch whisky continues to be crafted in the remote Livet Valley at the heart of Scotland’s Speyside region. The biggest markets for the brand, which sits under Pernod Ricard’s Chivas Brothers division, includes the United States, United Kingdom, China, Russia, Taiwan, Canada, India, Australia, Japan, and South Africa.view more - Hires, Wins & Business
Categories: Spirits, Alcoholic Beverageslbbonline.com, Thu, 11 May 2017 14:36:35 GMT