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Whybin\TBWA Melbourne's for Eskander Betstar



Launch selection of TV spots

Whybin\TBWA Melbourne's for Eskander Betstar

The TVCs form part of a series of eleven 15-second spots, which are being released over the coming months. The spots communicate the unique Betstar tone and feature betting tips from Betstar via a borderline professional presenter.

Betstar’s Managing Director, Alan Eskander, commented, “The gambling category isn’t scared of advertising and as a result I think the average sports fan is sick of the traditional 30 second odds update. Quite intentionally our TV ads don’t do a hard sell or suggest we will help you win. People aren’t stupid and understand the relationship between bookies and punters, we hope people see the humour in our ads and appreciate Betstar as a brand that likes to have a bit of fun.”

Client – Eskander’s Betsar
Creative agency - Whybin\TBWA Group Melbourne 
Executive Creative Director: Paul Reardon
Creative Director: Damian Royce
Copywriter: Jarrod Lowe
Art Director: Mark Jones
Agency Producer: Karolina Bozajkovska
Production Company: Guilty
Director: Edwin McGill
Producer: Jason Byrne
Post Production: Crayon
Editor: Billy Browne
Sound: Front of House
Engineer: Phil Kenihan
Head of Engagement: Kimberlee Wells
Account Manager: Zoe Philactides
Managing Director: Alan Eskander
Brand Strategy Manager: Pip Kerr

view more - Creative
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TBWA Worldwide, Mon, 13 May 2013 03:03:33 GMT