Whybin\TBWA Melbourne Launches ‘Boulder Dash’

Nissan Australia with Whybin\TBWA Melbourne have created the next instalment in the Nissan Navara ‘Australia’s Most Powerful Tradie’ campaign.

 

The 60-second spot, promotes the Nissan Navara’s impressive payload and power capabilities. Two unsuspecting tradies, an epic mountain landscape, and a classic Australian soundtrack help tell the story.

 

“The Nissan Navara has a strong, impressive heritage in the Australian marketplace,” said Nissan Australia Executive General Manager Marketing Peter Clissold. “This new commercial reinforces the Navara’s positioning as the most powerful UTE in its category, underpinned by its V6 turbo-diesel engine and its reputation as Australia’s Most Powerful Tradie.”

 

The 60-second spot goes to air this Monday evening, November 19, during the X-FACTOR finale then across free-to-air, pay and regional networks in various formats.

 

 

 

Whybin\TBWA

Executive Creative Director - Paul Reardon
Copywriter - Jarrod Lowe
Art Director - Mark Jones
Agency Producer - Karolina Bozajkovska
Head of Broadcast - Margot Ger

Group Account Director - Mike Napolitano
Account Director - Matt Chiodo

Production Company

Film Company - Plaza Films
Film Director - Paul Middleditch

Film Producer - Peter Masterton

Post Production - The Editors

Editor - Pete Whitmore

Sound - Sound Reservoir

Sound Design - Barry Stewart

Nissan Australia

Executive General Manager Marketing - Peter Clissold

General Manager Marketing and Cross Car Line - Cameron Cooper

Cross Car Line Brand Manager - David Montgomery

Marketing Communication Specialist - Shalini Suri