Nissan Australia with Whybin\TBWA Melbourne have created the next instalment in the Nissan Navara ‘Australia’s Most Powerful Tradie’ campaign.
The 60-second spot, promotes the Nissan Navara’s impressive payload and power capabilities. Two unsuspecting tradies, an epic mountain landscape, and a classic Australian soundtrack help tell the story.
“The Nissan Navara has a strong, impressive heritage in the Australian marketplace,” said Nissan Australia Executive General Manager Marketing Peter Clissold. “This new commercial reinforces the Navara’s positioning as the most powerful UTE in its category, underpinned by its V6 turbo-diesel engine and its reputation as Australia’s Most Powerful Tradie.”
The 60-second spot goes to air this Monday evening, November 19, during the X-FACTOR finale then across free-to-air, pay and regional networks in various formats.
Executive Creative Director - Paul Reardon Copywriter - Jarrod Lowe Art Director - Mark Jones Agency Producer - Karolina Bozajkovska Head of Broadcast - Margot Ger
Group Account Director - Mike Napolitano Account Director - Matt Chiodo
Film Company - Plaza Films Film Director - Paul Middleditch
Film Producer - Peter Masterton
Post Production - The Editors
Editor - Pete Whitmore
Sound - Sound Reservoir
Sound Design - Barry Stewart
Executive General Manager Marketing - Peter Clissold
General Manager Marketing and Cross Car Line - Cameron Cooper