Why You Should Tune Into ‘Digital Audio’ in 2021
Httpool, an Aleph Holding company, the largest global partner of major media platforms, announces the launch of the ‘Tune into ‘Digital Audion’ in 2021. The paper is aimed at brands and marketers to streamline and improve digital audio advertising planning for 2021.
The paper outlines how and why businesses should integrate a mobile business strategy into their marketing strategy in today's market. People increasingly prefer mobile devices to any other type of gadget. Audio, unsurprisingly, accounts for the majority of the time spent using mobile apps regularly. Digital Audio marketing is highly measurable and targeted. Marketers may be confident in the contextual relevance of their ads in addition to employing typical targeting parameters like demographics, geography, and device.
“When you advertise on digital audio channels, you reach people who are doing and thinking things they wouldn't do or think if they were exposed to more congested marketing channels. Digital audio allows advertisers to access the listening experience, where there is less competition. Audio should be approached holistically, blending in with all other formats along the user's path,” states Amit Gupta, managing director, Httpool India.
